Rihanna, James Franco, the entire Kardashian clan, and Cara Delevingne are all part of the long list of celebrities who are showered with gifts by designers, companies, and businesses in order to get them to tweet, gram, or like something.

For us normal people celebrities are the closest beings we have to immortal gods, like the Greek Gods, and just like the Greeks we also want to be just like the Gods, but today those come in the face of Hollywood.

Companies have sought to give these influential members of our society gifts in order to gain publicity, this all started when paparazzi photos gained popularity. Celebrities would be photographed at restaurants, clubs, and other venues while wearing the hottest designer wear. This would help promote and expand the brand while for free. Hence, why this is a big trend now.

Small business should do this in a smaller way by giving influential people in small communities, free merchandise in order to get the word out.