The Social Media Mermaid

How do you characterize social media platforms? Mostly by their main use, I would say. Most of the people would describe Facebook as a platform to stay in touch with their friends, Twitter for current updates about anything that fits into 140 characters and Instagram is just pictures. Not a lot would describe Twitter as […]

An example of how Charity Water uses their Instagram account! (from here x)   In the last post I talked about things that non profit organizations should consider when using social media. The conclusion was that social media is useful for everyone if done right and so today I would like to talk about Instagram. […]

Non profit organizations probably have more difficulties being on social media. They are not selling a product, they are trying to get people involved. People are already quite apathetic to many causes, even the very important ones. Lyndsey Hrabik wrote a very interesting article about the whole issue and argues that non-profit organizations were always […]