The Social Media Mermaid

February 19, 2014

How non-profit organizations can use Instagram

nonprofit instagram

An example of how Charity Water uses their Instagram account! (from here x)


In the last post I talked about things that non profit organizations should consider when using social media. The conclusion was that social media is useful for everyone if done right and so today I would like to talk about Instagram.

Yes, Instagram is probably mostly used by teenagers and tweens to show off their lunch, kittens or feet, but it can also be used to promote your business.

The fact that Instagram can only be properly used on your phone is something that definitely adds to the spontaneity of it, but that does not mean you can’t also plan it strategically.

It ties very neatly in to Facebook posts or even Twitter, which makes it perfect for non-profits that are visually oriented.  Not just that, it also allows you to be very creative and raise awareness of your company. Instagram has over 130 million users that are easily reachable if you do it ‘right’.

If you are new to Instagram, a good first step would be to show your (future) followers who you are and what you do. Posts that show why you do it can also inspire people to do the same and join your cause.

Getting people to follow you is not much different than in Twitter for example. Find like minded people and follow them, get engaged, leave comments and also encourage participation in your own posts. Instagram is not all serious, so it is allowed to have fun while showcasing your work or statistics for example.

Mashable wrote a great article on how non profits companies are using Instagram for their  purposes. All of these organizations are using Instagram to visually show off what they are up to.

Julia Campbell also explained how non profits can use Instagram. An important fact that she mentions is to show the impact that your organization is having. She says:

You are changing lives, saving the environment, finding homes for animals, preserving historical buildings, saving children. Whatever your mission, make sure that some of your Instagram photos show this impact – whether it be a smiling face, a cleaned up beach or an empty food pantry after the holidays.


I think that this is a great advice for any non profit organization. Show the actual work that you are doing day by day and people will definitely be more likely to get involved.


1 Comment »

  1. I think it is a great way to show your viewers how to use Instagram and what they should do to build their profiles. Everyone needs to remember the more followers the better for any organization.

      aperezp — February 24, 2014 @ 3:41 am   Reply

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