The Social Media Mermaid

Now there is a lot of advice out there on how to master Pinterest, how to use it efficiently for your business and so on. A lot of it is common sense, some of it is related to marketing strategies. I think there is something important to add to this, something that I don’t see […]

Today I will examine a non profit organization that is actively using Pinterest to get their message across. While there are quite a lot of non profits to chose from, I chose ‘Make-A-Wish America‘ for today’s case study. I know about this organization mostly through the book The Fault in Our Stars by John Green. The book tells the […]

An example of how Charity Water uses their Instagram account! (from here x)   In the last post I talked about things that non profit organizations should consider when using social media. The conclusion was that social media is useful for everyone if done right and so today I would like to talk about Instagram. […]

Non profit organizations probably have more difficulties being on social media. They are not selling a product, they are trying to get people involved. People are already quite apathetic to many causes, even the very important ones. Lyndsey Hrabik wrote a very interesting article about the whole issue and argues that non-profit organizations were always […]