Business Research Guide

While the library’s catalog, SORIN, does offer access to thousands of marketing related books, journals, articles and videos, there are times when it is more accurate to search for content within the Munday Library’s specialized databases. These links should take you directly to the specific database (if you are off-campus you will need to log in with your St. Edward’s University ID and password). If you have problems connecting, e-mail library@stedwards.edu. (For a complete list of all recommended business databases, click on this link).

The following library databases (not found in Google) will help you gain an understanding of industries you are marketing and help you find the research reports and data you need.

Top Marketing Databases

• Hoover’s 
  Company (public and private) and industry information.
• NetAdvantage  READ Conducting Research on an Industry
  Company (public and private) and industry information.
• IBISWorld
  Contains hundreds of industry analysis reports, both current and historical, with economic, demographic, and government information compiled by economists and industry experts and features Industry Research Reports, Industry Risk Rating Reports, Global Industry Research Reports, and Business Environment Reports. For market share information, click on the tabs above the report name to get industry performance, major companies and competitive landscape.
• Mintel Academic 
  Offers yearly reports covering US consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Market data including size, segmentation and forecasts. Includes daily updates on the hottest issues affecting key consumer markets and the economy.
• Reference USA (Includes the U.S. Consumers/Lifestyles Database)
  VIDEO TUTORIAL ReferenceUSA SIC and NAICS Code Searches
  VIEW SLIDES B2B Market Research Company Size, Consumer Market Research with ReferenceUSA, ReferenceUSA Consumer Lifestyles Search
• Business Source Complete
  Choose “Market Research Reports.” To find articles with market share information, enter (DE “Market Share”) in the search box along with the name of your product or company.
• SRDS (Standard Rate and Data Service) VIDEO TUTORIALS Using SRDS (2:23)
  SRDS provides media rates and data for the advertising industry, listing ad rates, circulation information, geographic media coverage, content type, and other information for many forms of media. The content areas included in our subscription: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media, Newspaper Media, Radio Media, and TV & Cable Media.
• Statista
  Provides access to statistical data on over 60,000 topics from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases. Much of the data is related to marketing, demographic, government and industry information. Data can be downloaded in JPG, PowerPoint and Excel. Type in your product or company name and the words market share.
• United States International Trade Administration
  See Country Commercial Guides which provide information on market conditions, opportunities, regulations, and business customs for more than 70 major markets.
• Data-Planet Statistical Datasets
  READ Market Research and Entrepreneurship: Statistics Relevant to Market and Business Development Research,  Market Research and Entrepreneurship: Consumer/Market Research
   Consumption Expenditures by State: About BEA Personal Consumption Expenditures

Databases with Marketing Content

• CB Insights (only available on campus! First-time users must create an account with their SEU e-mail address).
  Covers “marketing tech.”
• PsychInfo
  Contains full text journals about consumer psychology.
• LinkedIn Learning
  “Learn how to develop, implement, and measure a winning marketing strategy using today’s tools and platforms. Our marketing courses help you master traditional marketing skills and the latest digital tools and techniques—learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.”
  See Market Research and Entrepreneurship: Consumer/Market Research
  See Consumption Expenditures by State: About BEA Personal Consumption Expenditures
• ProQuest Statistical Abstracts of the United States 
  Information on: Civilian employment status by age, sex, marital status, race & ethnicity; labor force participation rates and projections, foreign born & native born employment status, veteran employment status, disabled persons employment status, self-employed workers by industry and occupation, types of work flexibility provided to employees, average number of jobs held, green goods and services, annual hourly wages, employment projections by industry, workplace violence rates, and labor union participation.
• Small Business Reference Center
  Offers a wide variety of information on small business and entrepreneurial subject areas, common business types, a help and advice section, and provides information on how to create business plans that lead to successful funding. Business videos provide critical information for business owners: interviews, ‘lessons learned’ features, lectures and ‘how to’ videos help foster success in all aspects of managing a business. A collection of state-specific resources supports the researcher with demographic data and other local information.
  
• United States Commercial Service (Open Web)
  Contains the  Export.gov Country and Industry Market Reports “Before you export, learn your product’s potential in a given market, the market’s business practices, and best prospects for success.” From the United States Commercial Service.  Also explore the Data & Analysis section. 
  
• Thomasnet.com (Open Web)
  Find suppliers, insights, tools and more..