Market Research

While the library’s catalog, SORIN, does offer access to thousands of marketing related books, journals, articles and videos, there are times when it is more accurate to search for content within the Munday Library’s specialized databases. These links should take you directly to the specific database (if you are off-campus you will need to log in with your St. Edward’s University ID and password). If you have problems connecting, e-mail (For a complete list of all recommended business databasesclick on this link).

The following library databases (not found in Google) will help you gain an understanding of industries you are marketing and help you find the research reports and data you need.

Top Marketing Databases

Databases with Marketing Content

  • CB Insights (only available on campus! First-time users must create an account with their SEU e-mail address).
    Covers “marketing tech.”
  • PsychInfo
    Contains full text journals about consumer psychology.
  • LinkedIn Learning
    “Learn how to develop, implement, and measure a winning marketing strategy using today’s tools and platforms. Our marketing courses help you master traditional marketing skills and the latest digital tools and techniques—learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.”
    See Market Research and Entrepreneurship: Consumer/Market Research
    See Consumption Expenditures by State: About BEA Personal Consumption Expenditures
  • ProQuest Statistical Abstracts of the United States 
    Information on: Civilian employment status by age, sex, marital status, race & ethnicity; labor force participation rates and projections, foreign born & native born employment status, veteran employment status, disabled persons employment status, self-employed workers by industry and occupation, types of work flexibility provided to employees, average number of jobs held, green goods and services, annual hourly wages, employment projections by industry, workplace violence rates, and labor union participation.
  • Small Business Reference Center
    Offers a wide variety of information on small business and entrepreneurial subject areas, common business types, a help and advice section, and provides information on how to create business plans that lead to successful funding. Business videos provide critical information for business owners: interviews, ‘lessons learned’ features, lectures and ‘how to’ videos help foster success in all aspects of managing a business. A collection of state-specific resources supports the researcher with demographic data and other local information.
  • United States Commercial Service (Open Web)
    Contains the Country and Industry Market Reports “Before you export, learn your product’s potential in a given market, the market’s business practices, and best prospects for success.” From the United States Commercial Service.  Also explore the Data & Analysis section. 
  • (Open Web)
    Find suppliers, insights, tools and more..