Business Research Guide

Quick Links: Consumer Data – Library Databases Consumer Data – Open Web Resources Consumer Data – United States Government Resources Buying Habits & Patterns

Consumer Data – Library Databases 

• See Marketing Databases 

Consumer Data –  Open Web Resources

• Advertising Age
  Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
• Advertising Age Data Center
• American Customer Satisfaction Index
  National independent index of customer satisfaction.
• trendwatching.com
  Consumer trends and insights from around the world.
• National Retail Federation
  The worlds largest retail trade association providing resources on retail insight, technology, safety standards, and consumer data.
• Demographics – Rand Corporation
  “The study of populations and their effects on energy and the environment has become increasingly important to both the private sector and government. RAND demographers—experts in fields such as economics, statistics, mathematics, epidemiology, population and migration, and labor markets—conduct multidisciplinary, policy-relevant research and host annual conferences and demography workshops to help solve real-world problems.”
• Pew Research Global Attitudes Project
  Public opinion surveys around the world on a broad array of subjects ranging from people’s assessments of their own lives to their views about the current state of the world & important issues of the day. Nearly 400,000 interviews in 63 countries have been conducted as part of the project’s work.
• State of Working America
  A wide variety of data on family incomes, wages, jobs, unemployment, wealth, and poverty that allow for a clear, unbiased understanding of the economy’s effect on the living standards of working Americans.
• Statistic Brain
  Find the latest statistics in business, politics, entertainment, technology, and sports.
  

Consumer Data – United States Government Resources

• ProQuest Statistical Abstract of the U.S. – Income, Expenditures, Poverty, and Wealth
  Information on: Gross Domestic Product (GDP), relation of GDP to other incomes, saving and investments, personal consumption, personal income, household income, average annual expenditures, people below poverty level, top wealth holders, non-financial assets.
• Data – Planet Datasets
• READ Market Research and Entrepreneurship: Statistics Relevant to Market and Business Development Research,  Market Research and Entrepreneurship: Consumer/Market ResearchCounty Business Patterns (CBP)
• An annual series that provides subnational economic data by industry.  This series includes the number of establishments and employment data.
• Explore Census Data
  The Census’ search engine for population, housing, and economic data.
• American Time Use Survey 
  From the Bureau of Labor Statistics.  Measures the amount of time people spend doing various activities, such as work, childcare and leisure activities.
• U.S. Census: State and County QuickFacts
  QuickFacts provides easy access to facts about the people, business, and geography of the United States.
• U.S. Census Bureau: Statistics of U.S. Business
  Annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry. SUSB covers most of the country’s economic activity. The series excludes data on non-employer businesses, private households, railroads, agricultural production, and most government entities.
• U.S. Department of Labor: Consumer Expenditure Survey
  Information on the buying habits of American consumers provided by the Bureau of Labor Statistics.

Buying Habits & Patterns

• Who’s Buying Series
  This series provides an overview of insights into consumer spending patterns. Specific volumes include:groceries, transportation, entertainment, apparel, health care, pets, electronics, furnishings, restaurants, beverages, by age and by race. To locate books in this series, type “Who’s Buying” into the library search bar and select the Books filter option.
• American Buyers : Demographics of Shopping.
  Demographics of Shopping presents spending data in a groundbreaking guide to buying patterns.
• The American Marketplace : Demographics and Spending Patterns
  Draws on scores of government sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.
• American Incomes : Demographics of Who Has Money
  Your map to the changing consumer landscape; facts you need to stay competitive in an unpredictable economy. It is a one-stop resource for understanding the economic status of Americans–how the incomes of men and women are changing, which households have money left over after paying for the necessities (valuable discretionary income figures calculated just for this book), who is wealthy, and who is poor.
• Household Spending : Who Spends How Much on What
  This unique resource gives you the latest dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions to your research.
• Best Customers : Demographics of Consumer Demand 
  Demographics of Consumer Demand, with all-important 2012 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services.
• Consumer Behavior 2017-2018
• International Consumer Markets 2018-2019
• Consumer Use of the Internet & Mobile Web
• Consumer Marketing 2018-2019
• U.S. Department of Labor: Consumer Expenditure Survey
  Information on the buying habits of American consumers provided by the Bureau of Labor Statistics.