I am fascinated by the versatility of some of the larger typefaces. They are comprised of so many styles, that they allow for an interesting and clear hierarchy of information using fonts all from within the same family. This is what I chose to do when typesetting an academic journal article. I didn’t want the design choices I made to overpower the content, and so I experimented with this method of using a single typeface–Avenir–to format the copy of the article. I followed similar suit with choices of color, choosing shades of the same color. This slight variation in both color and type makes the layout visually interesting, but very cohesive at the same time.