As I designed my first typeface, I was determined to fill a need that I felt was not being met within my community. I previously cringed at typefaces that attempt to mimic Hebrew characters. Most of these typefaces lazily substitute Hebrew characters which vaguely resemble an English character. I decided instead to study the characteristics of Hebrew letterform and apply these characteristics to English letterforms. When presenting my typeface, I chose to model my poster after a Bar Mitzvah invitation, because I know that this is the niche opportunity where my typeface will most likely be used.