Tag Archives: gain followers

Apr22

Instagram for your business!

Posted on April 22, 2014 by mmendez7

Hello all of my wonderful readers!

Last time I talked about why you should use social media for your business! This week I am back to talk about one of my top favorite social media sites, Instagram! I will be talking and giving examples on why this is an awesome site for your business!

BUT FIRST! As some of ya’ll know, I am in a Social Media for Public Relations class where I get to work with a client to help them use different types of social media sites to get their company recognized.

I am working with fashion stylist, Andrea Whaley who’s company, Wardrobe Interventions, has asked for help from my team and I on building her social media image on the net and gain more cliental.

Instagram as we all know has become more popular in the past year. This social media site is a great tool to use when it comes to fashion for both men and women. Using smartphone Apps like PicStitch or PicCollage fashion companies and stylists can showcase different pieces of an outfit. Using these Apps with Instagram makes it easy to view different outfit ideas along with jewelry, shoes and other accessories all in one picture!

However, Instagram is not just for fashion stylists. Companies like Nike, Ralph Lauren, Apple, Nordstrom and Starbucks are using Instagram to build their customer engagement. Using Instagram as a tool is a way to display your companies product, obtain customer feedback and build a brand name.

There are so many possibilities you can have using Instagram! Since it also has a feature to record video and break it up into sections of your choice, your business can get even more creative. Videos are a booming tool to use in social media because of the reach it has to users all around the world! YES, the WORLD! Well, everyone in the world that has a smartphone. haha.

AND.. Use HASHTAGS! Hashtags are a great way to get users involved and lock-in a staple word or phrase that only YOUR business has on social media.

It is easy to create these cool social media images, but be careful with language and always stay appropriate! You want a good brand image to be successful.

So stay creative, have fun and build your brand!

Until next time,

XOXO

Murphie

Apr15

Why Use Social Media

Posted on April 15, 2014 by mmendez7

Why Use Social Media

Hello my lovely readers!

I hope everyone is having a great start to the week!

My last post was about using Pinterest for your business in order to grow your following and get creative. I am a huge advocate for using social media to grow a business and I am here to teach everyone why I think that. \

Social media has become a huge part todays society. Celebrities, huge corporations and everyday people use social media to connect with customers, pushing information out to the public and building a brand. Building a brand is a huge deal for any business with, or without social media. The company’s image can make or brake a company so social media is a great tool to use as an easy platform to reach customers and interested clients.

Some companies that use a social media as a tool for their image come out very successful! Companies like Whole Foods Market, JetBlue and Charlotte Russe.

Whole Foods Market is a great example that uses Twitter to communicate and build relationships with customers. They provide links to cooking tips using their products, informing customers where the food they buy comes from and deals they can get in-store. One thing I found that they do great on is using timing with their recipes and deals. During Lent they give recipes on meatless food options as well as holiday meal recipes and deals!

Whole Foods Market is so popular with social media that they not only have over 3 million followers to verify them, but one of those followers is the President!

JetBlue Airways is another great company that uses Twitter as a way to reboot their customer service with flyers! Here is an article by Social Media Examiner which gives the examples of how their customer service works on their social media!

Lastly, Charlotte Russe is one of my favorite companies that uses social media to the maximum power it can provide! They recently launched an app that makes is easier to shop at their business! Here is an article that talks about this awesome creation!

Social Media can build a brand and break one like I mentioned earlier. In order to stay on the good side of social media and your customers, watch what you say! Spelling, vernacular and replies are a huge part of why businesses fail online. Using language that is insulting to individuals makes the company look unprofessional and disrespectful. Misspelling words can also make a company look unprofessional and careless of their image to the public. Putting the social media of a company in the hands of persons that are not professional and informed can hurt the brand image and cause the company to need major damage control.

Always remember to stay professional, appropriate and double check what you say! As long as these rules are followed and you stay creative and interesting, your company will grow tremendously! At first, it might seem slow but it will get bigger and better! So stay creative and always keep up with your social media!

Until next time!

XOXO

Murphie Mendez

Mar28

Social Media Videos!

Posted on March 28, 2014 by mmendez7

Social Media Videos!

Hello my lovely readers!

I hope everyone is having a great week! I just had an idea on a wonderful tool to use for entertaining your followers and I HAD to share it ASAP!

My last blog post was about how to grow your following and build your presence on social media for your business. My client Andrea Whaley of Wardrobe Interventions. As you all know, if you’ve been following my posts, she is a fashion consultant/stylist based in Austin, Texas.

So, this new idea I had are on videos that can be used for Instagram and Vine. These videos are 6 seconds for Vine and 15 seconds for Instagram. There are numerous apps that create different ways to edit the videos into video mixed with picture collages, filters to add effects to the color and turn the videos into different shapes. Some of these app are InstaVid for Instagram, ClipStitch and VidStitch.

In these collages, you can say so much in so little time! When you have a video you want to show along with pictures of examples, information or other things, this is the perfect way to do so!

This is an example of the layouts you can choose from

After choosing a layout that suites your needs, you add the video and pictures into the spots you want! Remember, this app can also allow you to put up to 4 videos in ONE collage! So your creativity can definitely shine through!

This is what the end result would look like in this particular collage style with 2 pictures on the left and the video on the right:

Another way to use these videos is by creating stories that reach the full length of time, OR use sectional pieces that create the video. Vine and Instagram both are designed in a way for you to film short, separate instances so they can be linked together for a total of six seconds. Cool, right?!

Here is an example of Malibu Rum’s Vine video using separate shots to create a whole video compilation!

I hope this cool new technique gave you ideas on how to be creative for your business! Remember, followers love fun and different ways to stay entertained!

Until next time!

XOXO

Murphie

Social Media & PR

A new twist on PR

Tag Archives: gain followers