Monthly Archives: April 2014

Apr22

Instagram for your business!

Posted on April 22, 2014 by mmendez7

Hello all of my wonderful readers!

Last time I talked about why you should use social media for your business! This week I am back to talk about one of my top favorite social media sites, Instagram! I will be talking and giving examples on why this is an awesome site for your business!

BUT FIRST! As some of ya’ll know, I am in a Social Media for Public Relations class where I get to work with a client to help them use different types of social media sites to get their company recognized.

I am working with fashion stylist, Andrea Whaley who’s company, Wardrobe Interventions, has asked for help from my team and I on building her social media image on the net and gain more cliental.

Instagram as we all know has become more popular in the past year. This social media site is a great tool to use when it comes to fashion for both men and women. Using smartphone Apps like PicStitch or PicCollage fashion companies and stylists can showcase different pieces of an outfit. Using these Apps with Instagram makes it easy to view different outfit ideas along with jewelry, shoes and other accessories all in one picture!

However, Instagram is not just for fashion stylists. Companies like Nike, Ralph Lauren, Apple, Nordstrom and Starbucks are using Instagram to build their customer engagement. Using Instagram as a tool is a way to display your companies product, obtain customer feedback and build a brand name.

There are so many possibilities you can have using Instagram! Since it also has a feature to record video and break it up into sections of your choice, your business can get even more creative. Videos are a booming tool to use in social media because of the reach it has to users all around the world! YES, the WORLD! Well, everyone in the world that has a smartphone. haha.

AND.. Use HASHTAGS! Hashtags are a great way to get users involved and lock-in a staple word or phrase that only YOUR business has on social media.

It is easy to create these cool social media images, but be careful with language and always stay appropriate! You want a good brand image to be successful.

So stay creative, have fun and build your brand!

Until next time,

XOXO

Murphie

Apr15

Why Use Social Media

Posted on April 15, 2014 by mmendez7

Why Use Social Media

Hello my lovely readers!

I hope everyone is having a great start to the week!

My last post was about using Pinterest for your business in order to grow your following and get creative. I am a huge advocate for using social media to grow a business and I am here to teach everyone why I think that. \

Social media has become a huge part todays society. Celebrities, huge corporations and everyday people use social media to connect with customers, pushing information out to the public and building a brand. Building a brand is a huge deal for any business with, or without social media. The company’s image can make or brake a company so social media is a great tool to use as an easy platform to reach customers and interested clients.

Some companies that use a social media as a tool for their image come out very successful! Companies like Whole Foods Market, JetBlue and Charlotte Russe.

Whole Foods Market is a great example that uses Twitter to communicate and build relationships with customers. They provide links to cooking tips using their products, informing customers where the food they buy comes from and deals they can get in-store. One thing I found that they do great on is using timing with their recipes and deals. During Lent they give recipes on meatless food options as well as holiday meal recipes and deals!

Whole Foods Market is so popular with social media that they not only have over 3 million followers to verify them, but one of those followers is the President!

JetBlue Airways is another great company that uses Twitter as a way to reboot their customer service with flyers! Here is an article by Social Media Examiner which gives the examples of how their customer service works on their social media!

Lastly, Charlotte Russe is one of my favorite companies that uses social media to the maximum power it can provide! They recently launched an app that makes is easier to shop at their business! Here is an article that talks about this awesome creation!

Social Media can build a brand and break one like I mentioned earlier. In order to stay on the good side of social media and your customers, watch what you say! Spelling, vernacular and replies are a huge part of why businesses fail online. Using language that is insulting to individuals makes the company look unprofessional and disrespectful. Misspelling words can also make a company look unprofessional and careless of their image to the public. Putting the social media of a company in the hands of persons that are not professional and informed can hurt the brand image and cause the company to need major damage control.

Always remember to stay professional, appropriate and double check what you say! As long as these rules are followed and you stay creative and interesting, your company will grow tremendously! At first, it might seem slow but it will get bigger and better! So stay creative and always keep up with your social media!

Until next time!

XOXO

Murphie Mendez

Apr2

Pinterest for your business!

Posted on April 2, 2014 by mmendez7

Pinterest for your business!

Hello Everyone!

I hope you all are having a great week!

Last time I talked about how to use videos in social media apps like Vine and Instagram to gain more followers. I highly encourage all of you to try it! It makes business fun and creative with an awesome result in the end!

So, this week I will be talking about how create a Pinterest account and use it to your businesses advantage!

Pinterest is one of my favorite social media sites by far! I have 13 boards and over 1,500 total pins! To any of you who do not know what Pinterest is, this is the breakdown: The basic idea of of Pinterest is to “pin” pictures and/or article you are interested in onto a board that fits that category. Then continuously making more boards of other categories to build and grow you Pinterest as a whole.

For example, if I was on Pinterest under the Women’s Clothing category and saw a cute picture of an outfit, I would then pin it to my “Outfits” or “Attire” board because it fits the genre. BUT, you can name your boards however you want! My women’s clothing board is actually just “Attire” (not so exciting..) but, you can get as creative as you want with it! Another example would be if I came across a picture of some delicious nachos for a party appetizer! I would pin it to my food and drinks board, and so on. Easy, right!?

Here is an example of my Pinterest account boards:

The possibilities are endless!

So now that we ran over the basics of this site, lets get down to business!

For you business you can create a profile with the name of your business and post pictures form your website, clients and creative pictures that are related. Since my client is Andrea Whaley of Wardrobe Inventions, so the Pinterest I would have in mind would involve closet transformation before and afters, outfit ideas, clients with their new closets and weekly ideas on how to gain more clients. Some ideas would involve contests for a percentage off a closet raid or cutest outfits for followers to look through. This can easily be translated into other types of businesses, just think creative and try to aim for ideas on ways to be unique compared to your competition. One way I always keep my creativity alive is by thinking of ways that would attract me to website. If you would not be interested in it, why expect anyone else to?

So remember, Pinterest can be a great tool to use in you PR bag for your business! Its free, easy to use and makes your business look modern and creative!

Until next time!

XOXO

Murphie

Social Media & PR

A new twist on PR

Monthly Archives: April 2014