Facebook is a great social media platform that allows people to connect to each other and gives businesses the opportunity to reach out to its customers or clients. This week I am going to talk about how important a good Facebook page is in order to help grow a business and gain new followers.

Social media is constantly around us and Facebook has really used its abilities to change how people network today. Everyone, at least once, has “Facebooked” a new person they have just met or have at least gone onto a businesses website to see what they are all about. The Internet has changed the way we operate and in order to grow a business such as Wardrobe Interventions, it is important that you have the right tools to help guide you.

I think this video does a great job demonstrating how small businesses can use websites such as Facebook to grow their following and be more productive in their advertising.

Knowing who your audience is and how to target them is extremely important if you want to be successful in how you use social media. Many businesses don’t even need to invest in ads on Facebook, it is just important to keep an updated Facebook page in order to keep people coming back to it. If a business is consistently on someone’s Facebook page they are going to be reminded of them and hopefully remember them in the future.

Wardrobe Interventions Facebook page right now has 110 “likes” and was created in November of 2011. It is really important to get people talking about your business or company and one of our projects is to get Wardrobe Interventions more “likes” on Facebook.

Another key component to a successful Facebook page is having updated pictures and statuses. Since Andrea Whaley is an image consultant it is important for her to be very visual and to consistently have new outfits and accessory options on her page for potential customers to look at. I think it is a great idea that she posted a before and after picture of a closet she overhauled and it would be even more beneficial to her if she could post more before and after pictures of other closets and even client outfits.

Facebook is such a dynamic website and can help businesses in a variety of different ways. By consistently updating, checking and responding to Facebook posts, a business can grow in the amount of “likes” and people who view their page.