Any brand company most likely has issues balancing all of their social media networks. You have Facebook, Twitter, LinkedIn, Google+, etc.  Ryan Holmes, the creator of HootSuite, was having that exact problem while working for a digital service agency called Invoke Media. So in 2008 he and his fellow co-workers created HootSuite. It is an […]

Social media has become the perfect place for the public to express their negativity about a specific company. And these expressions of negativity do not always stay silent, they can become viral which could turn into trending. We do not want this to happen… or do we? I am going to give you a couple […]

Facebook is the world’s leading social media site. It has more than 300 million users. Facebook is a great tool for businesses because it makes your business discoverable, connected, timely, and insightful. Let me elaborate. Discoverable means that when people search for you on Facebook, they’ll be able to find you. Connected means your customers […]