Any brand company most likely has issues balancing all of their social media networks. You have Facebook, Twitter, LinkedIn, Google+, etc.  Ryan Holmes, the creator of HootSuite, was having that exact problem while working for a digital service agency called Invoke Media. So in 2008 he and his fellow co-workers created HootSuite.

It is an online social media management system specifically for brand management. The services it provides is to manage online brands and allows them to submit messages to various social media services including Twitter, Facebook, LinkedIn, Google+, FourSquare, MySpace, and many others. It is a free service for the most part, it does require customers to pay for additional features beyond basic services. A few well known companies out there that use this  service are Facebook, HBO, SXSW, Martha Stewart Media, Zappos, The Gap, The Obama Administration, and Virgin Group.

My favorite feature that HootSuite offers is it allows companies to write tweets and Facebook posts well in advance and set the date and time of when HootSuite should tweet or post it. It makes things very efficient for a brand.

HootSuite, although the first social media management system, is not the only one anymore. Their largest competitor is TweetDeck. There is also Oktopost, which provides social media marketing platforms designed for B2B platforms.

So if you are frustrated with managing all of your companies various social media sites, make it simple and efficient for yourself by signing up for one of these multiple social media management sites.