Target audiences- wait what?
How do you characterize social media platforms?
Mostly by their main use, I would say. Most of the people would describe Facebook as a platform to stay in touch with their friends, Twitter for current updates about anything that fits into 140 characters and Instagram is just pictures.
Not a lot would describe Twitter as a platform that is used almost equally by men and women, or that more Instagram users live in urban areas than in rural ones. So it may take you a little bit to actually realize the demographics and statistics when it comes to the the different social media networks.
So let’s think of Pinterest: It is probably not a surprise that more than 65% of the users are female. This changes a lot. Your business might be very visually oriented but your target group consists purely of men, which generally would render Pinterest less useful than you first thought.
Below is a very interesting and cool infographic about Pinterest users and their behavior on the site, that I found on this site but that was created by Modea.
So don’t just worry about the usual prejudices about social media platforms. Depending on their target group, you might find a creative and succesful way to integrate that platform in to your business even though it first didn’t appeal to you.
