The Social “Buzz” of Borderfest

by agarzar Posted on February 14, 2013

Now that Valentines Day has come and gone and you find yourself stuffed full of sweets and treats, the thought of another festival may make you cringe. Well no need to worry, some authentic Mexican food is sure to help settle down some of your Valentines Days sugar coma. February 28th through March the 3rd, Kraft Foods is sponsoring the 2013 Borderfest in Hidalgo, Texas. Borderfest will be celebrating the Culture and Treasures of Mexico through a variety of live performances, authentic Mexican cuisine, various guest speakers, and so much more.

Borderfest is getting a huge amount of media attention, with Kraft Foods as its’ primary sponsor. Borderfest has an impressive website, that is professional and user friendly. Along with a few thousand likes on Facebook and a few hundred followers on Twitter, Borderfest is quickly starting to trend on various social media sites. In fact they are even using their Twitter and Facebook to engage users and to raffle off a trip to Cancun, which is how I found out about Borderfest.  In addition to using Twitter and Facebook to gain media attention, Borderfest is also using Youtube and Foursquare, which not many other festivals do. With almost all of the large social media sites covered, Borderfest opens themselves to an opportunity to connect with various different demographics. In my opinion Borderfest, is doing a superb job marketing themselves through the use of social media.

So if you are in the mood for some authentic Mexican cuisine or would like to submerse yourself in the rich Mexican culture, head to Hidalgo, Texas between February the 28th and March 3rd to attend Borderfest! If the Texas border seems like a bit of a drive to you, be sure to still enter the Borderfest contest for a change to win a trip to Cancun, Mexico on any one of the Borderfest social media sites.

Are you a vendor? Do you know any vendors? 
Promotional items are a great way to get noticed, especially at large events! 
Here are some great ideas of promotional items that would be perfect for Borderfest!

Click on the image to be directly linked to where these, and other great promotional items can be bought.

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Social Media: Will it make The Texas Lunar Festival brighter than ever?

by agarzar Posted on February 11, 2013

As we approach the middle of February, it can only mean one thing, the 17th Annual Texas Lunar Festival is approaching! The festival will be held at Amity Park in Houston’s International District on February the 16th. The Texas Lunar Festival is known as the largest celebration of the Chinese community in the South Central United States, celebrating not only the Chinese New Year but also, a variety of ethnic groups as well. The festival attracted over 100,000 attendees last year, Sarah Rosen from PRWeb claims. The festival offers a number of foods, vendor booths, entertainment, carnival rides, games, skill demonstrations, music, and dancing. Regardless of age or culture, you are sure to find something that will spark your interest.

If you have been to this festival before then you may notice just a few differences this year. ChinaTownBiz.com, a company that functions as an online coupon and shopping guide for all subscribers, has announced that it will be the official media trade and partnership sponsor for the festival this year. What this means is that this already large and well-known annual festival may be getting much more media attention. Which is sure to attract even larger numbers and more sponsors than prior years.

ChinaTownBiz.com updates their site daily so that its visitors have current information on sale items, news, and personal information. ChinaTownBiz.com is a strong believer in social media and intends to grow their presence online by using Facebook, Twitter, YouTube, and Linkedin. According to Sarah Rosen, “ChinaTownBiz.com goal is to become one of the leading provider of Chinatown B2C coupon based shopping services and information over the Internet”.

This Texas Lunar Festival is hoping to be brighter than ever with ChinaTownBiz.com promoting them. However, since the Texas Lunar Festival has just recently launched a brand new website, Facebook account, and Twitter account they have been a bit slow on gaining an audience. With only a week until the festival ChinaTownBiz.com does not seem to be drawing as big of an audience to any of the new social media sites of The Texas Lunar Festival. The new social media tactics may be a bust for The Texas Lunar Festival, only time will tell.

Regardless, after you have survived Valentines Day on the 14th and are looking for something to do next Saturday, keep in mind The Texas Lunar Festival in Houston. Check out all of the entertainment inspired by multiple cultures, snatch up some great deals of souvenirs, or enjoy the variety of food and performances.  If you are unable to make it to Houston in time be sure to still check out The Texas Lunar Festival’s new Website, Facebook, and Twitter account and tell them what you think about the new layouts. Enjoy The Year Of The Snake!

Are you a vendor? Do you know any vendors? 
Promotional items are a great way to get noticed, especially at large events! 
Here are some great ideas of promotional items that would be perfect for the Texas Lunar Festival!

Click on the image to be directly linked to where these, and other great promotional items can be bought.

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Roping, Riding, & Rodeo’n with Social Media

by agarzar Posted on January 31, 2013

As I start off this blog, I just want to give a quick little blurb about what all of this is all about. Over the next few months, I will be virtually traveling all over the great state of Texas to bring you the latest and most interesting events, attractions, and places that are “trending” on all the social media hot spots. Exploring how social media and public relations are being used to promote and increase awareness. Saddle up and get ready to adventure across Texas with me!

With only a few days before left before a stampede of people from around the country flock to San Antonio, Texas for the 2013 San Antonio Stock Show & Rodeo, the city is well prepared to welcome the masses. Since last year the city as well as The San Antonio Stock Show and Rodeo have been working endlessly to promote this one of a kind event. The annual San Antonio Rodeo is no small matter; in fact this rodeo is no first-timer when it comes to awards. Jenny Nagelmueller, from the marketing department of the San Antonio Stock Show and Rodeo excitedly announced that The Professional Rodeo Cowboy Association’s (PRCA) has named The San Antonio Stock Show & Rodeo number one Large Indoor Rodeo of the Year for eight years consecutive since 2005.

Each year the San Antonio Stock Show and Rodeo host top-notch animal athletes who come from all over to perform their skills in an attempt to win some serious cash. This rodeo is quickly becoming one of the most top-paying seasonal rodeos in the world. So what’s the big secret, how is The San Antonio Stock Show and Rodeo growing while many others are getting stuck in the mud; the answer is simple, SOCIAL MEDIA!

This year The San Antonio Stock Show and Rodeo has made a huge effort to gain promotion by using various social media sites such as, Twitter, Facebook, and Pintrest. In prior years, Twitter and Facebook had resulted successful in gaining media attention for the Rodeo but now with the addition of Pintrest, pictures and comments are being exchanged all over the web. There are currently over 115 Pins on their Pintrest site and over 57 thousand “likes” on their Facebook page. So what do these numbers mean exactly? Well that clearly the San Antonio Stock Show and Rodeo is holding its’ own in the social media spot light. Growing day-by-day, social media is connecting new audiences and gaining perspective rodeo-goers. Each new “post”, “pin”, or “tweet” is a chance to spread the word, and the beauty of social media is that it does not have to be the marketing team spreading the message alone. Anyone with access to a social media side can become just as involved. Now people are able to become more apart of this years festivities’ than ever before.

Whether you are spun around by a carnival ride, munching on a foot-long corndog, enjoying a country music concert, or watching a world-class animal athlete just remember the Facebook post, Tweets, and Pintrest pins that attracted you there. At the same time, don’t forget to update your social media sites with pictures and stories about the experience you had while you where there, the future of The San Antonio Stock Show and Rodeo depends on it! The future of using social media in event promotion looks as promising as ever and the best part of it all it that you, yes YOU, are making it happen.

Are you a vendor? Do you know any vendors?
Promotional items are a great way to get noticed, especially at large events!
Here are some great ideas of promotional items that would be perfect for the San Antonio Rodeo!

Click on the image to be directly linked to where these, and other great promotional items can be bought.

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