Now more than ever. This statement evokes feelings of movement, both forwards and upwards. I used the symbolism of stairs and steps throughout the conference program in order to evoke this inspiring forward and upward movement. I chose a strong, bold typeface for headings and altered that typeface to form the conference word mark so as to look like steps. The interlocking word forms are both visually intriguing and thought provoking in the sense that they invite the viewer to take a closer look at the way that letterform interacts in the same way Fulbright Conference goers take a close look at the interaction communities around the world. The cool yet bright color palette is meant to inspire feelings of freshness and wholeness, now more than ever.