Santos Advanced Typography End of Semester Review

All the dimensions: Social/emotional development, sophistication of work, Use of feedback, Level of challenge, contribution to climate, and use of practice time were all touched on. There were other areas that were used during the production of the book such as the craft/production of the book, typography, and planning. 875 hrs total; 175 hrs since midsemester review.

This book has definitely challenged the use of typography, craft, planning, and sophistication of the book during the production of the book.

Typography

When using typography, you are not simply choosing different fonts and placing them onto a page. When designing the book, you have to think about the connotations the fonts add to the book, whether it may be sophisticated, fancy, casual etc. Which in this case, i wanted to make the program appear professional in a sophisticated manner. A consideration to take into account when choosing fonts is if the fonts have similar styles in terms of the same font foundry or if they are of the same type (serif/slab/sans serif ).  All fonts i chose were serifs: Gotham, Knockout, and Whitney. They also come from the same type foundry, Hoefler & Co. These fonts all come with endless choice of different weights which is a major plus to create emphasis on certain texts in terms of the context.

Craft

There are many small considerations to take into account when thinking about craft. Craft can change your layout drastically also craft creates boundaries for the program if it is thought of first. For example, craft encompasses page bleed, creep, finger placement, and whether the book is wrinkled or not after production. All the different concerns described above mainly affect the margins of a book. Also they help as a guide to effectively produce a book. My program respected all these aspects because i made room for finger space.

Planning

When the assignment was first introduced, a week was spent dedicated to what information would be placed on what pages. Also different layout options were taken into account as well. The planning stage is there to become familiar with the information/text the client gives to you. It is hard to start making the book with out reference to a layout plan. It can be done- but it is not an effective way to start a book. For example, in the Fulbright program, it would not be effective to place the sponsors section in the middle of the book and the newsletter page at the very beginning versus placing sponsors at the beginning and newsletter towards the end. Levels of importance is what planning is about and i made sure to place each section in the places to create flow.

Sophistication of Work 

How final and rich the project turned out is considered the sophistication of work. Also in the context of the program, i think utilizing the space and making the book still legible and have flow is also considered sophistication of work. When i was creating the book, i realized the book would end up being more than 32 pages (the limit) if i designed it with more space. Which is why picking a typeface is crucial to making the program legible because the point size will most likely be scaled down to 8 or even 7. I spent most of my time by fitting information neatly on a page and make it look appealing, for that i feel that my book is strong in that area.

Overall advanced type has definitely increased my view on the value of typography and how it can be used for all sorts of mediums in design. I am also much more aware of type around me and i have gained extensive knowledge on the topic. Also i can easily pick out a font for a certain projects. (i can now say i have a favorite font). Looking at the video and book, i can say i am happy with the final but there is definitely room for improvement. There always is! I think because i am aware of the knowledge i’ve gained from this class along with my progression, i would respectively give myself an A.

5 thoughts on Santos Advanced Typography End of Semester Review

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