How to optimize a news release (brief tutorial)

by corinnew September 21, 2009

Now that you’ve learned how to write a traditional news release, it’s time to discuss how to bring this old PR tool into the 21st century! After all, the media landscape has changed tremendously since Ivy Lee issued the first news release a little more than 100 years ago. It only makes sense that we […]

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New Assignment: Optimizing a News Release for Search Engines

by corinnew August 24, 2009

I’m teaching our PR survey class this semester and instead of reusing the traditional news release assignment for the writing part of the course, I thought I’d try something a little different this year: I’m having students optimize their news release for search engines. Students will still write a traditional news release, but once that […]

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Creating a social learning environment in the college classroom

by corinnew August 20, 2009

It’s back to school for us next week and to start off the semester, I’ll be giving a presentation to our faculty on how to create a social learning environment in the college classroom. Since I can only cover so much in a 20-minute talk, I’ve decided to focus my presentation on a conceptual discussion […]

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Favorite slideshows from my social media class

by corinnew August 4, 2009

Over the course of the past few semesters I have made some of the slideshows I use in class publicly available on Slideshare. I also shared most of them on this blog. Since I periodically get requests for particular ones, I’ve decided to make the most popular ones available in one post here: Blogging 101: […]

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Social search in academic research

by corinnew July 25, 2009

If there’s one thing that hasn’t ceased to amaze me since I started blogging, tweeting, bookmarking and aggregating it’s this thing I’ve come to refer to as social media serendipity. It can happen any time, anywhere. Sometimes it strikes as I am preparing classes, other times it happens as I am working on research. I […]

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What if your credit card company wrote your syllabus?

by corinnew July 14, 2009

Classes are out for the summer and my husband and I are slowly getting ready to prepare our classes for the upcoming fall semester. The following post is inspired by a recent letter from one of our credit card companies announcing a change in their terms and conditions – a practice that most major banks […]

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U.S. Government to Twitter: Please no Fail Whale during the Iranian Election Crisis

by corinnew June 17, 2009

As Iran is working to restrict access to the media in light of the recent election uproar, the U.S. government has responded in a rather unusual manner: According to news reports, the State Department asked Twitter to move its scheduled maintenance to a different time in order to allow Iranians to tweet about the ongoing crisis: Mashable report […]

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Playing with Slideshare’s Slidecast Tool

by corinnew June 12, 2009

I’ve been meaning to try out SlideShare’s slidecast tool for a while, but never got around to it until now. My husband and I decided to enter SlideShare’s Tell a Story contest and figured it would be a good time to give slidecasting a try. Here’s the result – hope you enjoy: View more Microsoft […]

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Spring 09 Student Podcasts

by corinnew March 30, 2009

Here’s a fresh batch of podcasts from this semester’s students! Each student team was instructed to produce a 5-10 minute podcast on an issue pertaining to class. Teams were given the option of either interviewing an expert on the topic of social media or organizing a panel discussion on a social media and PR issue. […]

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Twitter’s Agenda Setting Power: Example of a Hail Storm

by corinnew March 26, 2009

I just made it home from work yesterday right before a brief but vicious hail storm descended upon Austin. After checking the radar on TV and realizing I’d probably be fine, I turned to the important things in life – checking my Twitter feeds. And there I saw this: Must be a hail storm in […]

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