Tag Archives: Blog

Mar6

Bloggers’ Block?

Posted on March 6, 2014 by mmendez7

Happy Thursday my lovely readers!

Last week I discussed a social media website called Delicious as a tool for any business. Delicious is a social bookmarking website where it is easy to separate websites and blogs of a particular topic. Throughout my posts the past couple of weeks I’ve discussed strictly social media, websites and fashion. For all my fellow bloggers or anyone interested in creating a blog, I felt I should post a couple of ideas about creating a blog and how to lay it out.

In my opinion, I enjoy blogs that include 3 things:

1. relevant to something I want to learn more about or that I like to read about

2. the lay-out is updates, easy to read and not too busy, yet not boring

3. funny, interesting and creative writing language throughout the posts on the blog

This week I will be focusing more on number 2 and 3, then eventually touching base on number one towards the conclusion.

Ok, lets get started! So lay-out and writing of a blog are my favorite parts to discuss and learn more about. In my blog, I try to use fun and creative ways to attract new readers by using catchy blog titles, up-to-date language and easy to read flow so everyone would be able to understand what I am writing. As far as the actual layout of this blog, I chose to go with a background and banner that is cute, attractive and appropriate to the topic I am writing about. This blog is centered around social media, PR and fashion so I did not want to go for anything with pictures and colors that would take away from my discussions.

If you are looking to create a blog, go for a theme that is relevant to your topic. Some things to think about would be color scheme, pictures and banners that create a sense of sophistication for your topic.

Here are some examples of blogs that base the blog style/look off of their topic of discussion for their general blog posts:

Tech Blog

Make-up Blog

As you can see, the colors and general layout of the blog pertain to the topic. From the font, to the social media handles, everything relates and fits together. In order to attract readers, the blog should look legit, put together and professional. Like I said before, the language should be unique and sound like the blogger in order to give it an extra boost of character. However, the language should say professional, appropriate and always on topic. Unless the style you are going for is crazy and spontaneous, then do whatever seems fit! HAHA.

All of these things I am talking about bring me back to my first point. If your blog is interesting, up-to-date and fun, readers WILL want to stay connected with you! Reading about something you like is fun, what is even better is when where you are reading it from makes the topic even more interesting! All in all, following these ideas I gave as well as reading other blogs and gathering info, your blog should be fabulous! Good Luck!

Until next time!

XOXO

Murphie

Mar3

YUMM, how Delicious..

Posted on March 3, 2014 by mmendez7

YUMM, how Delicious..

Happy Monday Everyone!

In my last blog post I explained the relevance of using Social Media as a business owner looking to grow a network. Social Media is one of the BEST tool to have as a growing business or anyone looking to grow a community within their interests. As a lot of you know, my client is fashion stylist Andrea Whaley of Wardrobe Interventions based in Austin, Texas. She is looking to grow her network and reach new clients and interested Twatchers (for Twitter) and Facebookers! This is just one of the many posts I am blogging about to help her do so!

My past couple of posts on here were about Instagram, Twitter and Tumblr. This week I want to talk about maintenance of your network, blogs, social media accounts and knowledge of your profession.

Delicious is a social bookmarking manager that allows the user to keep track of websites and blogs that interest the account holder. The website breaks down all websites into a personal tab that allows the user to find, follow and subscribe to places of interest online. My personal account is centered around Public Relations, Social Media, Fashion Stylist and blog builders that help me discover new and improved ways on mastering my technique.

Any business can use this bookmarking website to their advantage! I felt that this would be one of the best ways for my client to keep track with what is happening in her profession. A successful business owner should constantly know creatively different and new ways to make her business better. By using this website, Andrea Whaley of Wardrobe Interventions can subscribe to other fashion stylists to network, learn new way to get customers and build a community. Sometimes, even the most creative of people need help getting new ideas! and this is a perfect way to do that.

Delicious is also a great tool to have when learning new techniques on social media. Like my picture example above, this social bookmarking site can help a business learn how to gain followers on twitter, build a community with a blog and build a website from scratch successfully. Countless of websites and blogs can be accessed from this site and be useful to a growing business.

Other websites you might know about like Diigo and Pinterest can also be used for social bookmarking online. Diigo is basically the same concept as Delicious, however in my opinion Delicious is a way easier website to navigate on. Pinterest is another social bookmarking website that provides a more visual aspect compared to Diigo or Delicious.

So just remember, every business that wants to grow a network and community needs to stay up-to-date on what is new. Constant upkeep is always essential when working and learning in the area of social media and blogging. Social media is constantly changing and growing, and so should the minds of all growing business owners! Staying updated will make your business a lot easier than you might think!

So in the words of my wise professor, “Remember, Social Bookmarks are your friends!”

Have a great week everyone!

XOXO

Murphie

Feb23

Relevance of Social Media

Posted on February 23, 2014 by mmendez7

Relevance of Social Media

Hello Lovelies!

My past posts have been all about how to use social media and use them to build your business. This week I am talking about how to keep your followers and customers hooked on your business! I will give ideas on attractions relevant to Fashion Stylists. However, other businesses can take the ideas and make them unique to fit their products or services!

My client is Fashion Stylist Andrea Whaley of Wardrobe Interventions based out of Austin, Tx. I have already given suggested Social Media sites for Ms. Whaley, now here or some ideas on ways to attract more followers and customers. REMEMBER: any business can take these ideas into their owns and make these ideas their own!

As an avid Social Media user, I am always look forward to getting rewarded and/or put into drawings to win something from an account I am currently following. Then again, who doesn’t like getting rewarded for no reason?! A lot of fashion stylists, make-up artists and clothing stores are using traditional techniques to gain more followers by holding Social Media contests, campaigns and giveaways.

Most of the contests and campaigns require contestants to 1. Follow the brand/company on social media, 2. retweet, repost or shoutout the brands name or their unique hashtag name onto the followers personal social media site and 3. sometimes brands require the contestants to go to their websites and find a secret “code” or link that enters their name into the contest. By getting followers to retweet, hashtag or name the contest holder onto their social media, the contestants followers will see, and want to join as well. At the very least the perspective followers will follow your company/brand social media site and watch out for other contests and rewards in the future.

A good example of how to use these ideas to gain more followers is the Charlotte Russe clothing stores. They have a successful social media campaign with a strong following on Facebook, YouTube and Twitter. Their social media campaigns are focused on social engagement and user-generated content. Charlotte Russe has a weekly trivia contest on Twitter that attracted consumers to visit their website. Another idea they have come up with according to Macala Wright Lee, CEO of FashionablyMarketing.Me is, “Charlotte Russe is running ‘Be The Next Charlotte Russe Design Star’ a t-shirt design contest where the winner will have his or her shirt produced and sold online.” This is a great way to include customers in what the company is selling and attract other followers!

Charlotte Russe also uses Social Media sites like Pinterest to promote contests to win a new wardrobe like this wonderful and cute ad here:

And this ad used in-store to promote “Liking” their Facebook page to win free jewelry!

Speaking of Facebook, the clothing store Topshop partnered with Facebook to achieve the largest online audience of a live-stream London fashion show. Over 200 million people could look at images and content from the runway in real time. How cool is that!? A positive impact was seen by Topshop sales as customers were able to immediately purchase the looks form the runway, with the first dress on the catwalk sold out before the end of the show!

So, I hope that these idea will help your business/company grow a following and attract more customers by using fun and creative ways to get them involved!

XOXO

Murphie

Feb14

Tumble Tumble Tumblr.

Posted on February 14, 2014 by mmendez7

Tumble Tumble Tumblr.

Happy weekday everyone!

My last blog post was based on Twitter, Instagram and how they can be linked together. By linking them together I gave ideas on how it can benefit a business, specifically a fashion stylist like my client Andrea Whaley. For more info, check out my last post!

This week I will be talking about Tumblr! What is Tumblr you ask? …

Tumblr is a microblog where the user of the social media site can build a network, post multimedia and other information that is in the users taste or dealing with their business. Tumblr allows users to follow other users blog, share ideas, multimedia and get ideas from blogs of the same taste. For each post a user creates, they are able to help their audience find posts about certain topics by adding tags..similar to Twitter hashtags. Also like last weeks blog, Tumblr allows users to link their blogs to their Twitter and Facebook accounts, so whenever the users create a post, it will send a tweet and a status update as well.

My fellow group members and I decided Tumblr would be perfect for our client. As a fashion stylist, images and interactive multimedia keep things interesting and different! Recently Tumblr has become the place to express your fashion taste. I personally follow celebrities, designers and other brands to get ideas that fit into my style category. In my opinion, Tumblr is all about ideas.

Fashion Stylists like my client, Andrea Whaley of Wardrobe Interventions can use Tumblr as a huge PR tool. Tumblr is a great way for stylist to use social media to get ideas of current trends amongst younger generations. Different Tumblr accounts depict different styles for both men and women.

Hashtags make is easy to find particular fashion styles like this #HipsterFashion screenshot of a Tumblr account that popped up:

Now Tumblr is not just for getting ideas about fashion. Stylist like Andrea can post her ideas using her own words, pictures and collages. I can not advocate how helpful picture collage apps can help on social media sites! Using filters on Instagram or Twitter set pictures aside from others on Tumblr and make them look creative and different. Fashion stylists can take pictures of themselves, models or simply just clothes to attract followers. This allows stylist to be creative with their business and play with fashion in a fun way!

Building a business through technology as cool

as this allows followers to stay in touch with you for

a long time and stay connected. Social media is here to stay,

so take advantage!

XOXO

Murphie

Feb10

Tweet Tweet!

Posted on February 10, 2014 by mmendez7

Tweet Tweet!

HELLO guys and gals!

My previous post was about a course project that my fellow group members and I are working on with a client. Our client is Andrea Whaley of Wardrobe Interventions.

This post I will focus specifically on Twitter, Instagram and how to link them up.

Building a brand requires daily updates, maintenance of all social media and constant contact with followers. Twitter is a great tool to have for a growing business that is new to social media. Twitter allows the business to send out daily tweets that update their followers on ideas, special offers and information relevant to the business. Stores like Old Navy and Target use Twitter to update customers on special offers in store every day.

This screenshot of Targets’ twitter shows how they send out multiple tweets a day discussing different topics and deals.

In the case of fashion bloggers, I felt Twitter could be used the same way Instagram can. Using collages to update followers on weekly outfit ideas and links to the website to get more information on the stylist or company is a must. As a Tweeter myself, I personally like visual aids, along with text, in a tweet. Visual aids attract attention and keep followers interested.

An idea I had to keep an interesting Twitter feed for my client as well as for other stylists and fashion companies is fairly simple. I decided to break it down:

1. Daily tweets about current trends and picture collage examples on how to execute the looks will help followers understand how to put outfits together.

2. One weekly tweet that will keep your followers hooked. The weekly tweet should be a creative day designated to a specific topic. My example would be “Saturday Nightlife” every Friday morning giving ideas on what the follower can put together for Saturday night. The collage examples would give both men and women outfit ideas of clothing most people already have in their closets.

3. Tweets throughout the week updating followers of website changes, blog posts and reasons to visit the website and/or use your services. Provide a link in the tweet as well as in the bio of the Twitter and Instagram.

4. Make the Instagram and Twitter linked up so followers have an incentive to look up the business on Instagram, and hopefully follow.

Linking up you Instagram with Twitter is easy. In the settings of the Instagram, go to Shared Settings and link up the two social media sites by clicking which to link up from the category.

As I keep blogging, I will talk more about my ideas as well as provide information I have learned about social media sites. My goals is to use my knowledge and ideas on social media to help Wardrobe Interventions grow even more. It is important for bloggers and business’ to know how to use social media as a PR tool to help start their business’ grow even more. I hope the information I provided about Twitter and Instagram, and how to link them up, gave ideas on how to promote your own business.

XOXO

Murphie

Jan8

Pose for the Camera!

Posted on January 8, 2014 by mmendez7

Pose for the Camera!

Hello! I am currently in a Social Media for Public Relations class this semester where I get to work with a client to help them use different types of social media sites to get their company recognized. I am working with Andrea Whaley who’s company, Wardrobe Interventions, brings a fun twist on cleaning out your closet. Ms. Whaley goes into your home, raids your closet, and throws out all of those outdated clothes and accessories you wish you never bought! Andrea will help the client find and put together outfits and accessories for everyday looks. Andrea can also help you shop for special occasion outfits as well! Sounds like a dream come true if you ask me!

Andrea Whaley is based in Austin, Texas and is wanting my fellow group members and I to help her keep up with new social media trends to become more active with perspective clients.

Instagram as we all know has become more popular in the past year. This social media site is a great tool to use when it comes to fashion for both men and women. Using smartphone Apps like PicStitch or PicCollage fashion companies and stylists can showcase different pieces of an outfit. Using these Apps with Instagram makes it easy to view different outfit ideas along with jewelry, shoes and other accessories all in one picture! Sounds perfect, right?

Here is an example of how Instagram can give the user an easy idea of how to put together outfits.

Actress, Hilary Duff shows off her stylish Spring look on her official Instagram account.

Now, Instagram is not just for celebs to show off their everyday outfits! Fashion stylists like Rachel Zoe also use Instagram to give ideas to her followers on how to put together outfits for the everyday woman! Like this Instagram post Rachel Zoe posted a couple months ago showing different accessories with different options of clothing..

During this semester my group and I are looking to research and introduce other Social Media outlets like Facebook, Twitter and Tumblr to help Andrea’s company reach more people. We will be using these Social Media sites to give examples of different outfit ideas and accessories, as well as up-and-coming trends that will attract perspective customers and followers.

Stay tuned to see the other Social Media sites I will be talking about, breaking down and adding throughout my semester in this class!

Remember, if you are looking for a professional to clean out your closet and help you find and create new outfit ideas, contact Andrea Whaley at Wardrobe Interventions

XOXO,

Murphie

Social Media & PR

A new twist on PR

Tag Archives: Blog

Bloggers’ Block?