Feb14

Tumble Tumble Tumblr.

Posted on February 14, 2014 by mmendez7

Happy weekday everyone!

My last blog post was based on Twitter, Instagram and how they can be linked together. By linking them together I gave ideas on how it can benefit a business, specifically a fashion stylist like my client Andrea Whaley. For more info, check out my last post!

This week I will be talking about Tumblr! What is Tumblr you ask? …

Tumblr is a microblog where the user of the social media site can build a network, post multimedia and other information that is in the users taste or dealing with their business. Tumblr allows users to follow other users blog, share ideas, multimedia and get ideas from blogs of the same taste. For each post a user creates, they are able to help their audience find posts about certain topics by adding tags..similar to Twitter hashtags. Also like last weeks blog, Tumblr allows users to link their blogs to their Twitter and Facebook accounts, so whenever the users create a post, it will send a tweet and a status update as well.

My fellow group members and I decided Tumblr would be perfect for our client. As a fashion stylist, images and interactive multimedia keep things interesting and different! Recently Tumblr has become the place to express your fashion taste. I personally follow celebrities, designers and other brands to get ideas that fit into my style category. In my opinion, Tumblr is all about ideas.

Fashion Stylists like my client, Andrea Whaley of Wardrobe Interventions can use Tumblr as a huge PR tool. Tumblr is a great way for stylist to use social media to get ideas of current trends amongst younger generations. Different Tumblr accounts depict different styles for both men and women.

Hashtags make is easy to find particular fashion styles like this #HipsterFashion screenshot of a Tumblr account that popped up:

Now Tumblr is not just for getting ideas about fashion. Stylist like Andrea can post her ideas using her own words, pictures and collages. I can not advocate how helpful picture collage apps can help on social media sites! Using filters on Instagram or Twitter set pictures aside from others on Tumblr and make them look creative and different. Fashion stylists can take pictures of themselves, models or simply just clothes to attract followers. This allows stylist to be creative with their business and play with fashion in a fun way!

Building a business through technology as cool

as this allows followers to stay in touch with you for

a long time and stay connected. Social media is here to stay,

so take advantage!

XOXO

Murphie

Feb10

Tweet Tweet!

Posted on February 10, 2014 by mmendez7

Tweet Tweet!

HELLO guys and gals!

My previous post was about a course project that my fellow group members and I are working on with a client. Our client is Andrea Whaley of Wardrobe Interventions.

This post I will focus specifically on Twitter, Instagram and how to link them up.

Building a brand requires daily updates, maintenance of all social media and constant contact with followers. Twitter is a great tool to have for a growing business that is new to social media. Twitter allows the business to send out daily tweets that update their followers on ideas, special offers and information relevant to the business. Stores like Old Navy and Target use Twitter to update customers on special offers in store every day.

This screenshot of Targets’ twitter shows how they send out multiple tweets a day discussing different topics and deals.

In the case of fashion bloggers, I felt Twitter could be used the same way Instagram can. Using collages to update followers on weekly outfit ideas and links to the website to get more information on the stylist or company is a must. As a Tweeter myself, I personally like visual aids, along with text, in a tweet. Visual aids attract attention and keep followers interested.

An idea I had to keep an interesting Twitter feed for my client as well as for other stylists and fashion companies is fairly simple. I decided to break it down:

1. Daily tweets about current trends and picture collage examples on how to execute the looks will help followers understand how to put outfits together.

2. One weekly tweet that will keep your followers hooked. The weekly tweet should be a creative day designated to a specific topic. My example would be “Saturday Nightlife” every Friday morning giving ideas on what the follower can put together for Saturday night. The collage examples would give both men and women outfit ideas of clothing most people already have in their closets.

3. Tweets throughout the week updating followers of website changes, blog posts and reasons to visit the website and/or use your services. Provide a link in the tweet as well as in the bio of the Twitter and Instagram.

4. Make the Instagram and Twitter linked up so followers have an incentive to look up the business on Instagram, and hopefully follow.

Linking up you Instagram with Twitter is easy. In the settings of the Instagram, go to Shared Settings and link up the two social media sites by clicking which to link up from the category.

As I keep blogging, I will talk more about my ideas as well as provide information I have learned about social media sites. My goals is to use my knowledge and ideas on social media to help Wardrobe Interventions grow even more. It is important for bloggers and business’ to know how to use social media as a PR tool to help start their business’ grow even more. I hope the information I provided about Twitter and Instagram, and how to link them up, gave ideas on how to promote your own business.

XOXO

Murphie

Jan8

Pose for the Camera!

Posted on January 8, 2014 by mmendez7

Pose for the Camera!

Hello! I am currently in a Social Media for Public Relations class this semester where I get to work with a client to help them use different types of social media sites to get their company recognized. I am working with Andrea Whaley who’s company, Wardrobe Interventions, brings a fun twist on cleaning out your closet. Ms. Whaley goes into your home, raids your closet, and throws out all of those outdated clothes and accessories you wish you never bought! Andrea will help the client find and put together outfits and accessories for everyday looks. Andrea can also help you shop for special occasion outfits as well! Sounds like a dream come true if you ask me!

Andrea Whaley is based in Austin, Texas and is wanting my fellow group members and I to help her keep up with new social media trends to become more active with perspective clients.

Instagram as we all know has become more popular in the past year. This social media site is a great tool to use when it comes to fashion for both men and women. Using smartphone Apps like PicStitch or PicCollage fashion companies and stylists can showcase different pieces of an outfit. Using these Apps with Instagram makes it easy to view different outfit ideas along with jewelry, shoes and other accessories all in one picture! Sounds perfect, right?

Here is an example of how Instagram can give the user an easy idea of how to put together outfits.

Actress, Hilary Duff shows off her stylish Spring look on her official Instagram account.

Now, Instagram is not just for celebs to show off their everyday outfits! Fashion stylists like Rachel Zoe also use Instagram to give ideas to her followers on how to put together outfits for the everyday woman! Like this Instagram post Rachel Zoe posted a couple months ago showing different accessories with different options of clothing..

During this semester my group and I are looking to research and introduce other Social Media outlets like Facebook, Twitter and Tumblr to help Andrea’s company reach more people. We will be using these Social Media sites to give examples of different outfit ideas and accessories, as well as up-and-coming trends that will attract perspective customers and followers.

Stay tuned to see the other Social Media sites I will be talking about, breaking down and adding throughout my semester in this class!

Remember, if you are looking for a professional to clean out your closet and help you find and create new outfit ideas, contact Andrea Whaley at Wardrobe Interventions

XOXO,

Murphie

Social Media & PR

A new twist on PR