Hello Lovelies!

My past posts have been all about how to use social media and use them to build your business. This week I am talking about how to keep your followers and customers hooked on your business! I will give ideas on attractions relevant to Fashion Stylists. However, other businesses can take the ideas and make them unique to fit their products or services!

My client is Fashion Stylist Andrea Whaley of Wardrobe Interventions based out of Austin, Tx. I have already given suggested Social Media sites for Ms. Whaley, now here or some ideas on ways to attract more followers and customers. REMEMBER: any business can take these ideas into their owns and make these ideas their own!

As an avid Social Media user, I am always look forward to getting rewarded and/or put into drawings to win something from an account I am currently following. Then again, who doesn’t like getting rewarded for no reason?! A lot of fashion  stylists, make-up artists and clothing stores are using traditional techniques to gain more followers by holding Social Media contests, campaigns and giveaways.

Most of the contests and campaigns require contestants to 1. Follow the brand/company on social media, 2. retweet, repost or shoutout the brands name or their unique hashtag name onto the followers personal social media site and 3. sometimes brands require the contestants to go to their websites and find a secret “code” or link that enters their name into the contest. By getting followers to retweet, hashtag or name the contest holder onto their social media, the contestants followers will see, and want to join as well. At the very least the perspective followers will follow your company/brand social media site and watch out for other contests and rewards in the future.

A good example of how to use these ideas to gain more followers is the Charlotte Russe clothing stores. They have a successful social media campaign with a strong following on Facebook, YouTube and Twitter. Their social media campaigns are focused on social engagement and user-generated content. Charlotte Russe has a weekly trivia contest on Twitter that attracted consumers to visit their website. Another idea they have come up with according to Macala Wright Lee, CEO of FashionablyMarketing.Me is, “Charlotte Russe is running ‘Be The Next Charlotte Russe Design Star’ a t-shirt design contest where the winner will have his or her shirt produced and sold online.” This is a great way to include customers in what the company is selling and attract other followers!

Charlotte Russe also uses Social Media sites like Pinterest to promote contests to win a new wardrobe like this wonderful and cute ad here:

And this ad used in-store to promote “Liking” their Facebook page to win free jewelry!

Speaking of Facebook, the clothing store Topshop partnered with Facebook to achieve the largest online audience of a live-stream London fashion show. Over 200 million people could look at images and content from the runway in real time. How cool is that!? A positive impact was seen by Topshop sales as customers were able to immediately purchase the looks form the runway, with the first dress on the catwalk sold out before the end of the show!

So, I hope that these idea will help your business/company grow a following and attract more customers by using fun and creative ways to get them involved!

XOXO

Murphie