Monthly Archives: February 2014

Feb23

Relevance of Social Media

Posted on by
Relevance of Social Media

Hello Lovelies!

My past posts have been all about how to use social media and use them to build your business. This week I am talking about how to keep your followers and customers hooked on your business! I will give ideas on attractions relevant to Fashion Stylists. However, other businesses can take the ideas and make them unique to fit their products or services!

My client is Fashion Stylist Andrea Whaley of Wardrobe Interventions based out of Austin, Tx. I have already given suggested Social Media sites for Ms. Whaley, now here or some ideas on ways to attract more followers and customers. REMEMBER: any business can take these ideas into their owns and make these ideas their own!

As an avid Social Media user, I am always look forward to getting rewarded and/or put into drawings to win something from an account I am currently following. Then again, who doesn’t like getting rewarded for no reason?! A lot of fashion  stylists, make-up artists and clothing stores are using traditional techniques to gain more followers by holding Social Media contests, campaigns and giveaways.

Most of the contests and campaigns require contestants to 1. Follow the brand/company on social media, 2. retweet, repost or shoutout the brands name or their unique hashtag name onto the followers personal social media site and 3. sometimes brands require the contestants to go to their websites and find a secret “code” or link that enters their name into the contest. By getting followers to retweet, hashtag or name the contest holder onto their social media, the contestants followers will see, and want to join as well. At the very least the perspective followers will follow your company/brand social media site and watch out for other contests and rewards in the future.

A good example of how to use these ideas to gain more followers is the Charlotte Russe clothing stores. They have a successful social media campaign with a strong following on Facebook, YouTube and Twitter. Their social media campaigns are focused on social engagement and user-generated content. Charlotte Russe has a weekly trivia contest on Twitter that attracted consumers to visit their website. Another idea they have come up with according to Macala Wright Lee, CEO of FashionablyMarketing.Me is, “Charlotte Russe is running ‘Be The Next Charlotte Russe Design Star’ a t-shirt design contest where the winner will have his or her shirt produced and sold online.” This is a great way to include customers in what the company is selling and attract other followers!

Charlotte Russe also uses Social Media sites like Pinterest to promote contests to win a new wardrobe like this wonderful and cute ad here:

charlotte russe contest

And this ad used in-store to promote “Liking” their Facebook page to win free jewelry!

charlotte russe face

 

Speaking of Facebook, the clothing store Topshop partnered with Facebook to achieve the largest online audience of a live-stream London fashion show. Over 200 million people could look at images and content from the runway in real time. How cool is that!? A positive impact was seen by Topshop sales as customers were able to immediately purchase the looks form the runway, with the first dress on the catwalk sold out before the end of the show!

So, I hope that these idea will help your business/company grow a following and attract more customers by using fun and creative ways to get them involved!

XOXO

Murphie

Feb14

Tumble Tumble Tumblr.

Posted on by
Tumble Tumble Tumblr.

Happy weekday everyone!

My last blog post was based on Twitter, Instagram and how they can be linked together. By linking them together I gave ideas on how it can benefit a business, specifically a fashion stylist like my client Andrea Whaley. For more info, check out my last post!

This week I will be talking about Tumblr! What is Tumblr you ask? …

Tumblr is a microblog where the user of the social media site can build a network, post multimedia and other information that is in the users taste or dealing with their business. Tumblr allows users to follow other users blog, share ideas, multimedia and get ideas from blogs of the same taste. For each post a user creates, they are able to help their audience find posts about certain topics by adding tags..similar to Twitter hashtags. Also like last weeks blog, Tumblr allows users to link their blogs to their Twitter and Facebook accounts, so whenever the users create a post, it will send a tweet and a status update as well.

My fellow group members and I decided Tumblr would be perfect for our client. As a fashion stylist, images and interactive multimedia keep things interesting and different! Recently Tumblr has become the place to express your fashion taste. I personally follow celebrities, designers and other brands to get ideas that fit into my style category. In my opinion, Tumblr is all about ideas.

Fashion Stylists like my client, Andrea Whaley of Wardrobe Interventions can use Tumblr as a huge PR tool. Tumblr is a great way for stylist to use social media to get ideas of current trends amongst younger generations. Different Tumblr accounts depict different styles for both men and women.

Hashtags make is easy to find particular fashion styles like this #HipsterFashion screenshot of a Tumblr account that popped up:

Screen Shot 2014-02-13 at 10.07.34 PM

 

Now Tumblr is not just for getting ideas about fashion. Stylist like Andrea can post her ideas using her own words, pictures and collages. I can not advocate how helpful picture collage apps can help on social media sites! Using filters on Instagram or Twitter set pictures aside from others on Tumblr and make them look creative and different. Fashion stylists can take pictures of themselves, models or simply just clothes to attract followers. This allows stylist to be creative with their business and play with fashion in a fun way!

be different

Building a business through technology as cool

as this allows followers to stay in touch with you for

a long time and stay connected. Social media is here to stay,

so take advantage!

 

XOXO

Murphie

 

Feb10

Tweet Tweet!

Posted on by
Tweet Tweet!

HELLO guys and gals!

My previous post was about a course project that my fellow group members and I are working on with a client. Our client is Andrea Whaley of Wardrobe Interventions. 

This post I will focus specifically on Twitter, Instagram and how to link them up.

Building a brand requires daily updates, maintenance of all social media and constant contact with followers. Twitter is a great tool to have for a growing business that is new to social media. Twitter allows the business to send out daily tweets that update their followers on ideas, special offers and information relevant to the business. Stores like Old Navy and Target use Twitter to update customers on special offers in store every day.

This screenshot of Targets’ twitter shows how they send out multiple tweets a day discussing different topics and deals.

target twitter

 

 

In the case of fashion bloggers, I felt Twitter could be used the same way Instagram can. Using collages to update followers on weekly outfit ideas and links to the website to get more information on the stylist or company is a must. As a Tweeter myself, I personally like visual aids, along with text, in a tweet. Visual aids attract attention and keep followers interested.

An idea I had to keep an interesting Twitter feed for my client as well as for other stylists and fashion companies is fairly simple. I decided to break it down:

1. Daily tweets about current trends and picture collage examples on how to execute the looks will help followers understand how to put outfits together.

2. One weekly tweet that will keep your followers hooked. The weekly tweet should be a creative day designated to a specific topic. My example would be “Saturday Nightlife” every Friday morning giving ideas on what the follower can put together for Saturday night. The collage examples would give both men and women outfit ideas of clothing most people already have in their closets.

3. Tweets throughout the week updating followers of website changes, blog posts and reasons to visit the website and/or use your services. Provide a link in the tweet as well as in the bio of the Twitter and Instagram.

4. Make the Instagram and Twitter linked up so followers have an incentive to look up the business on Instagram, and hopefully follow.

Linking up you Instagram with Twitter is easy. In the settings of the Instagram, go to Shared Settings and link up the two social media sites by clicking which to link up from the category.

igand twitter

 

As I keep blogging, I will talk more about my ideas as well as provide information I have learned about social media sites. My goals is to use my knowledge and ideas on social media to help Wardrobe Interventions grow even more. It is important for bloggers and business’ to know how to use social media as a PR tool to help start their business’ grow even more. I hope the information I provided about Twitter and Instagram, and how to link them up, gave ideas on how to promote your own business.

XOXO

Murphie