Tag Archives: Trends

How to Incorporate Instagram Into Your Business

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A couple weeks ago in an earlier blog post I talked about Instagram and how important it can be for Wardrobe Interventions but today I am going to look at how Instagram can be beneficial for all types of businesses. Instagram is a relatively new form of social media and has really taken off in the past couple of years. I really feel like it has the potential to expand businesses and really allow consumers to connect and understand the company they are buying their products from.

Instagram provides users a fun and fast way to share images with friends, families, or even complete strangers. In order to really connect to their consumers, it is important for companies to post both business and fun pictures. People get bored when their newsfeed is constant branding or products so in order to really captivate the reader’s attention, businesses should focus on sharing images that are cute, funny, and interesting.

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Another way businesses can use Instagram is to post videos on their accounts. Almost a year ago Instagram started to allow users to upload 3-15 second videos and I feel like it is a great way to really take this photo sharing app to the next level. For her fashion business, I feel like Andrea Whaley could use Instagram video to post fashion advice, helpful hints, and maybe even do a complete make-over on someone. People do not always check blogs on a regular basis but if she starts posting Instagram videos or pictures, it gives her another way to connect to potential customers. Even though a 15 second video might not be that long, Andrea Whaley could use that to her advantage and show how dramatic and quick one of her transformations could be on someone.

Engaging on Instagram is a great way to network and use your account to your greatest advantage. If someone new follows you or likes/comments on a picture you posted, follow them back or respond! When people feel they are actually being acknowledged they are more willing to try your brand or product and even recommend it to other people. Hashtags are also a great way to connect your Twitter, Facebook and Instagram account. If you can get a hashtag trending people can click on it and link it back to your page.

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These are just a few suggestions on how Instagram can be beneficial to your business. With so many products and brands on the market today, it is important to sell to your customers on why your company is the best. Using Instagram allows you to personally share photos and videos while at the same time really connecting you to your customers.

Tweeting

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Last week I talked about Facebook and how you can use that platform to help build up your followers and really connect to your customers. Facebook is an important aspect of social media but Twitter has definitely changed the way people communicate and talk. Twitter was originally launched in 2006 but not until 2010 did we see how big it could actually be. With millions of tweets being sent out every minute, it is now in the most top ten visited websites in the world.

One reason Twitter has grown so much in the past couple of years is because of smart phones. These tiny little computers we carry with us everywhere we go has changed the way we talk and communicate with each other on a daily basis. With so many websites, such as Twitter, providing apps for our smart phones, it’s easier then ever to connect with and socialize with each other.

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Since more and more people are on Twitter then ever before, people and businesses are learning to network even better then just a couple years ago. The best way to learn more about Twitter using social networking is to find professionals already on Twitter, follow them, and see how they communicate with their followers. The people with the most followers are usually the most active on Twitter and really use this website to their advantage to promote their image or product.

A great way to find a wide variety of professionals in your area of interest is to find someone you already know who has a strong fan base and go to look at who they are following. A lot of times professionals follow other professionals in their field to keep up-to-date on the latest trends and products. One person I follow on Twitter is Rachel Zoe. I think she does a great job on Twitter of promoting her brand and also sharing helpful fashion tips and ideas.

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One reason she is so popular on Twitter is due to the fact she tweets several times a day. During the New York Fashion Show recently she posted pictures and links every day and gave her followers an inside look at designer’s upcoming fashion lines in the spring and fall.

In order for an up-and-coming business such as Andrea Whaley’s Wardrobe Interventions to grow, it is necessary for her to consistently tweet about current styles and trends happening in our area. If a business is constantly staying on someone’s newsfeed, it gives that person a reason to follow them if they keep their interest. If used correctly, Twitter can be a great tool for people and business’s to use. Later on I am also going to discuss other features of Twitter and how beneficial they can be.