Networking

Using Pinterest to Market your Business

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Pinterest is another great bookmarking tool available on the Internet. It is a fun way to upload, save, and sort images, known as pins, onto your virtual pin-boards. Users can browse their friends pins and then choose to save the ones they like, or they have the ability to go to a specific category and browse other people’s pins from around the country.

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Since we are working with Andrea Whaley from Wardrobe Interventions, I feel like Pinterest would be a great way to grow her business and market herself even more. The majority of users on Pinterest are women and since Wardrobe Interventions focuses on image consulting and personal shopping, Pinterest would be a great way to market her business to a specific target audience.

By creating different boards, users are easily able to organize their pinned images and name their boards according to what pins they contain. This makes it easy for people to go to different users sites and view specific boards they pinned. This picture is an example of what someone’s “fashion” board might look like on Pinterest.
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Businesses, such as Wardrobe Interventions, can create a Pinterest page and then post pictures of products or accessories they like and even pin other people’s fashion ideas to show people what they suggest and what they see as “in-style.” In order for someone to trust you enough to change their wardrobe, it is important that they like your styling choices and feel comfortable enough to work with you. If you connect your Pinterest site to your business website, it gives potential customers an opportunity to view your work and see if they like what you do.

Pinning and commenting on other people’s pins is a great way to gain new followers if you are just starting up and it is also a good way to market your business. Styling and fashion is a huge part of Pinterest  so I think it would be a great social networking tool for Andrea and her business. Posting her own models and styling ideas would be a great way to really show off her style and connect her to her followers even more.

Pinterest is a great website to really let your creativity really shine through. This bookmarking website is a fun and fresh way to share your ideas or products with literally thousands of people. I definitely think Pinterest is one of the top marketing and networking sites on the Internet today!

Tweeting

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Last week I talked about Facebook and how you can use that platform to help build up your followers and really connect to your customers. Facebook is an important aspect of social media but Twitter has definitely changed the way people communicate and talk. Twitter was originally launched in 2006 but not until 2010 did we see how big it could actually be. With millions of tweets being sent out every minute, it is now in the most top ten visited websites in the world.

One reason Twitter has grown so much in the past couple of years is because of smart phones. These tiny little computers we carry with us everywhere we go has changed the way we talk and communicate with each other on a daily basis. With so many websites, such as Twitter, providing apps for our smart phones, it’s easier then ever to connect with and socialize with each other.

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Since more and more people are on Twitter then ever before, people and businesses are learning to network even better then just a couple years ago. The best way to learn more about Twitter using social networking is to find professionals already on Twitter, follow them, and see how they communicate with their followers. The people with the most followers are usually the most active on Twitter and really use this website to their advantage to promote their image or product.

A great way to find a wide variety of professionals in your area of interest is to find someone you already know who has a strong fan base and go to look at who they are following. A lot of times professionals follow other professionals in their field to keep up-to-date on the latest trends and products. One person I follow on Twitter is Rachel Zoe. I think she does a great job on Twitter of promoting her brand and also sharing helpful fashion tips and ideas.

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One reason she is so popular on Twitter is due to the fact she tweets several times a day. During the New York Fashion Show recently she posted pictures and links every day and gave her followers an inside look at designer’s upcoming fashion lines in the spring and fall.

In order for an up-and-coming business such as Andrea Whaley’s Wardrobe Interventions to grow, it is necessary for her to consistently tweet about current styles and trends happening in our area. If a business is constantly staying on someone’s newsfeed, it gives that person a reason to follow them if they keep their interest. If used correctly, Twitter can be a great tool for people and business’s to use. Later on I am also going to discuss other features of Twitter and how beneficial they can be.