Facebook is a great social media platform that allows people to connect to each other and gives businesses the opportunity to reach out to its customers or clients. This week I am going to talk about how important a good Facebook page is in order to help grow a business and gain new followers.

Social media is constantly around us and Facebook has really used its abilities to change how people network today. Everyone, at least once, has “Facebooked” a new person they have just met or have at least gone onto a businesses website to see what they are all about. The Internet has changed the way we operate and in order to grow a business such as Wardrobe Interventions, it is important that you have the right tools to help guide you.

I think this video does a great job demonstrating how small businesses can use websites such as Facebook to grow their following and be more productive in their advertising.

Knowing who your audience is and how to target them is extremely important if you want to be successful in how you use social media. Many businesses don’t even need to invest in ads on Facebook, it is just important to keep an updated Facebook page in order to keep people coming back to it. If a business is consistently on someone’s Facebook page they are going to be reminded of them and hopefully remember them in the future.

Wardrobe Interventions Facebook page right now has 110 “likes” and was created in November of 2011. It is really important to get people talking about your business or company and one of our projects is to get Wardrobe Interventions more “likes” on Facebook.

Another key component to a successful Facebook page is having updated pictures and statuses. Since Andrea Whaley is an image consultant it is important for her to be very visual and to consistently have new outfits and accessory options on her page for potential customers to look at. I think it is a great idea that she posted a before and after picture of a closet she overhauled and it would be even more beneficial to her if she could post more before and after pictures of other closets and even client outfits.

Facebook is such a dynamic website and can help businesses in a variety of different ways. By consistently updating, checking and responding to Facebook posts, a business can grow in the amount of “likes” and people who view their page.

In order to make a website more attractive, it is important to have the necessary links and visuals to grow an audience. Almost all the blogs on the Internet today have some type of link to Twitter, Instagram, Pinterest, and You Tube. All of these social media sites are especially important in the world of fashion because consumers are so visual and love to see the clothes or accessories before they buy them.

Our client, Wardrobe Interventions, has a great website already but to make it even better our group feels like she needs to add more social media links and be more active on websites like Instagram and Pinterest. I know she is not a blogger and just trying to build up her business, but since people are so visual, I feel like her customers would love to see more of what outfits she would put together and how she operates around a client’s budget.

Having a social media bar like this gives her potential customers a better idea of her style and how she puts clothes together. All of these links should take the viewer to her personal page of Twitter or Pinterest and have everything up-to-date and professional.

Having an updated Facebook page, Twitter profile, and Instagram can significantly help grow a business or blog. When people are constantly getting updates about what you posted it reminds them that they follow you and can have a better sense of what you do. Since fashion is constantly changing, it is even more important to keep your websites updated with the latest trends because you don’t ever want to fall behind and have someone else who is better at social media take potential clients. Pinterest is a great website that is easy for the user to stay up-to-date on the latest fashion or trends. Pinning to boards allows you to get new ideas and share your style with your followers.

This person’s boards are very specific and allow you to view certain styles the user has created.

As my blog goes on this semester I plan to look at how Pinterest and other social media sites can help Wardrobe Interventions be even better. It’s important though to make sure that the blogger or business owner has the social media and PR knowledge to help start their business and continue to grow it. Linking your own personal website to well known websites such as Twitter, Facebook, or Pinterest can help grow it significantly.

For my social media class this semester we get to choose a client and work with them using different aspects of social media to help grow their company. This semester we are working with Andrea Whaley and the company, Wardrobe Interventions, she created allows her to go into people’s homes, raid their closets, and throw out all of their bad fashion choices.  Doesn’t that sound pretty fun? She operates out of Austin and wants us to help her be more active and up-to-date in the social media scene.

One of the greatest tools in the fashion world today is Instagram. This awesome app and website allows anyone to upload pictures, make comments, and share them across the world. Many companies use Instagram for free advertising and it allows users to easily scroll through a companies page to look at clothes, shoes and other fashion accessories.

This picture shows how companies are using the Instagram app to better reach their customers by showing the companies clothes, accessories, and possible ways they could put outfits together.

In April 2012 Facebook  bought Instagram for 1 billion dollars. This goes to show that companies are investing more money then ever in social media and hoping to find more ways to reach more people. With more than 150 million active monthly users, Instagram is becoming one of the most popular sites out there. Instagram is a free way to advertise your clothes or accessories without needing to buy thousands of dollars worth of ad space in magazines.

For start up companies like Wardrobe Interventions, Instagram can really help her reach more people and to spread her ideas across the web. Everyone needs a little fashion help and having a strong social media presence is the best way to reach people in today’s society. When you look around you see hundreds of kids constantly on their phones or computers sharing what they just came across on Facebook or Twitter, start up businesses are using the Internet more than ever to try and reach them.

Throughout the semester our group plans to look at how Instagram can help Andrea’s company even more. Putting together outfits and posting them on an Instagram page is just the start to how effective this website can be. The majority of people using Instagram daily are young people, which are the perfect demographic to advertise to if you want to grow a fashion business.

Finding more ways to incorporate social media is becoming necessary if you want to have a successful business and I’m excited to see how Instagram can help grow Wardrobe Interventions even more!