My last couple of blog posts have been about how to use twitter, so I’ve decided to make this post on what to tweet about once your company has set up an account. You should’ve already made an account with a username that represents your company’s brand name well and is easy for customers to find when searching for you. After that you’re ready to start tweeting and connecting with your customers. So what should you be tweeting about? Here are 5 keys things to remember when tweeting:

1. Businesses should want to make their tweets a two-way conversation, a tweet that their followers can re-tweet or respond to. Use twitter as a customer service tool and respond to tweets that unsatisfied or frustrated customers post. You can do this by having an employee or several employees monitoring people tweets about your business.

2. Link articles that are related to your business for your followers to read. The articles should be of interest to your target audience. This keeps the interest of your followers and keeps them coming back to your Twitter page for more information.

3. Make sure you celebrate your companies accomplishments. This helps your business build a credibility with their followers. Be careful with these types of tweets, though.  No one likes that friend that is constantly only talking about themselves. Keep the celebration to a minimum but definitely let it be known when your company has done good.

4. Promote your favorite charity. Remember that Twitter is a SOCIAL media site. So make sure your company is being just that. When your company has donated their money or time to a local charity, spread that information to your followers. Show them how they can become involved as well. If your business isn’t involved with  charity yet, choose one and help promote with re-tweets and responses.

5. Reward the customers that follow you on twitter. Create Twitter-only promotions or discounts. By giving discounts or other benefits to your Twitter followers, you give them a reason to follow you and could potentially spread the word to other friends. Soon you will have a large, captive audience for other business messaging.

These are just five of the many ways to connect with your followers on Twitter. Use one or use them all, just remember that the number one most important rule for businesses using Twitter is to be tweeting consistently. Your business should be tweeting at least three times a day. Follow me on Twitter @kelseymohn