How social media can get you in trouble
Social media is all great and good until someone feels like trouble. There is always the possibility that someone on social media can publicize wrong information or just hurtful gossip about your company.
Make sure you know your social media! Otherwise you will end up like Charlie Sheen, giving out your phone number to millions of followers.
Because everyone and anyone can get on Twitter or Facebook and share their bad experiences with your company, be careful how you handle those things. Taking care of online customer complaints in a friendly way is probably the only way to keep your customers. You don’t wanna end up like United Airlines!
Be careful about sending private or confidential information to the wrong person. This is not just for social media, more for the Internet in general. Seems like common sense, but if information like this ends up in the wrong hands, it can damage your reputation! And once it’s out, there’s almost nothing that can be done about it.
Make sure you know who is speaking on your behalf. If you have employees who blog, tweet or engage in other social media shenanigans, talk to them about the kind of information you do and don’t allow about the company and that you are on the same page about this topic!
