Data Analytics for Small Business

I started doing some research on free analytic softwares because I am working with a smaller company in Austin, TX. Myself and a few others in my social media class at SEU are working together to help the new owner expand the company’s brand, improve scheduling and web traffic, and learn how to analyze his business’ data and customers. With my assignment being the later, I researched some free web analytics software. I came across a Tech Media Network article written by Nicholas Dragon.

Based on the owner’s request, I came across 5 potential analytics software.

Here they are: 

1. Google Analytics: A 3-step sign up process that allows you to see data tracking within hours. It’s free. I really like that you can upgrade to a premium option if you have long-term expansion goals for your company.

Go to my previous post to learn more about Google Analytics.

2. Site Trail: Allows you to analyze social media and technology news of your website. The owner can add the website to your RSS feed and track the domain name of the company’s website. The weakness to this option of web analytics is that it limits to online information. If your company’s main function is providing tangible service, such as bus rides, t-shirt printing, or retail…you may want to use a different analytics software. HOWEVER, if you want to analyze or get started with a simple website analytics program, this is a good way to go. The analytics reports are favorable to the visual person as well.

3.Click Tale: A great option to increase website design and customer satisfactory with your business’ website. Thousands of companies use it, such as Domino’s, TMobile, and Walmart. It measures website users’ behaviors by using heat maps and form analytics reports. Both are great for the visual business owner and new/small businesses.

4. StatCounter: A free website user analysis. It’s main benefit is providing real-time data monitoring. Here is a visual demo.

5. Woopra: With the free version, you can track web users in real time, run analytics reports, and build labels for important customer segments. The small business version allows you to build scheduled tasks, notifications, retention reports, and more. Go to the website to learn more.

Those with the ambition of vast company expansion: 

Adobe Marketing Cloud is another option with good reviews to increase your marketing communications and strategies. It includes analytics, campaign, experience manager, media optimizer, social, and target tools. Long-term, you may want to switch to this type of analytics or Google Analytics Premium. 

I appreciate your feedback.