Today, I have the privilege of sharing my interview with one of my friends from high school, Lindsay Buchanan. I have known Lindsay since we were just 14, and am proud to still know such a bright individual. Lindsay is currently completing her junior year at Howard University in Washington D.C. She serves as the publicity chair as well as the president-elect for the D. Parke Gibson PRSSA chapter at Howard. In addition, she has had numerous internships, which makes her a wealth of information for those of you on the job hunt. Lindsay has a great blog called “Southern Belle Stylista” which I definitely advise you to go check out when you get a spare moment!
1. So, what sparked your interest in PR?
Originally, I entered college as a political science major with the intention of going to medical school. I was completely bored with it after taking my first intro class. I wanted to do something where I could use my writing and cognitive reasoning skills to solve problems and communicate important information to publics. I switched to the School of Communications in order to follow that interest.
2. Have you had any internships in the PR world?
Yes, I have. I started my PR career with an as an outreach intern on the Bill White for Texas gubernatorial campaign where I created media lists, logged donor funds, drafted fundraising letters, and planned statewide events. I continued my foray into political PR as a communications fellow for Congresswoman Sheila Jackson Lee on Capitol Hill last summer. There, I composed press releases, media advisories and op-eds; organized and staffed press conferences, celebrity events and national radio and television interviews; and created and managed content for the Member’s social networking sites and website. During my time on The Hill, I single-handedly increased Congresswoman Jackson Lee’s Facebook and Twitter fans by 300 and 500 users respectively. This summer, I’m interning with MSL in their Washington office as a part of their competitive Summer Insiders program. I’m excited to learn more about agency life.
3. What has been your biggest challenge and your biggest reward in your internship?
I think that my all of the challenges I’ve encountered in my PR work have actually turned out to be my biggest rewards. A lot of times in communications internships, you’re kind of thrown into the fire and expected to learn quickly, think on your feet, and come up with strong ideas without much instruction. When you don’t receive, it can be challenging, but also an opportunity to show your worth. I’ve learned that you should try to figure it out on your own first, but don’t waste time. If you’re really stuck, ask questions. There’s nothing worse than doing something wrong and frustrating your boss because you didn’t inquire enough. Because I’ve been in enough fast-paced PR environments, I take direction extremely well, am industrious, and always ask questions. I have been able to grow from my experiences and create remarkable work as a result of just having to “figure things out” on my own. It’s under the roughest circumstances that the best work gets created.
4. Do you have any tips for other students on the job hunt?
About two to three months before you begin applying to jobs, keep an Excel spreadsheet full of agencies, non-profits, or companies that you want to work for. Use LinkedIn to network with people at those companies, and . Always stay current with PR news and news in the area of PR you want to go into; you never know when an interviewer will ask you your opinion on a news reference. Before you walk into a job fair or an interview, always research two to four of an agency or company’s past PR campaigns so that you can ask questions about specific work. This always impresses interviewers.
5. As you know, my blog is about etiquette relating to technology and social media. How does proper etiquette play into your daily life at your internship?
It’s just important to remember that in this increasingly digital age, you are never alone. You have to be appropriate and professional at all times, but show personality. If you simply must be more “colorful” on social media, create a private account. Make sure that your pictures aren’t revealing, your language isn’t crass, and that your messaging is consistent throughout your social media sites. Your brand is important; protect it! Make sure you’re not over-sharing about work on social media, especially if your job includes dealing with public figures. I know people who have been fired from internships for posting unfavorably about a boss or a client online. You have to think before you tweet; recognize that there’s a good chance that a coworker might see your post. A mistake on Facebook or Twitter could put you at risk of not receiving the job or internship you want. If you wouldn’t want your grandma or your boss to see what you just wrote, don’t press “send!”
6. Where do you see yourself in 5 years? Grad school, career path, etc.?
In five years, after graduating law school, I would like to be living in New York or Washington, D.C. opening my own PR firm specializing in beauty, fashion and lifestyle branding. I also want to open my own boutique on the side. I also hope to be still blogging (www.southernbellestylista.com).
7. Tell me a little about your position on Howard’s chapter of PRSSA.
As publicity chair, I upkeep the chapter’s social media sites, create graphics and announcements for each PRSSA event, and liaise with our student newspaper to promote events. Next year as president, I hope to expand our chapter’s influence to a more national audience. I want to show the organization that Howard University’s Public Relations department is an incredible force in our discipline.
8. Would you advise other budding PR professionals to join their university’s PRSSA chapter? If so, why?
Over the past two years, PRSSA has completely changed my life. By participating in chapter events, I have received information that helped me secure internships and excel in my classes, I’ve been able to network with professionals all over the country, and even learned how to produce agency-level work in the chapter’s student run firm. I’ve learned more in meetings and workshops in PRSSA than I have in some of my classes. Without PRSSA, I wouldn’t be where I am today. I believe that it can do the same for anyone.
9. Have you met any noteworthy people through your PR work?
Yes! Last year on Capitol Hill I met a lot of celebrities and politicians. My favorite people to meet were Congressman John Lewis, Speaker John Boehner, Sen. John McCain, actress Niecy Nash, Houston Texan Glover Quin, and megachurch pastor Joel Osteen. I’ve also met lots of PR legends of the past two years because of my involvement in PRSSA. I got to meet Rob Flaherty at Ketchum’s D.C. office and Richard Edelman during a lecture at Howard. Those were both really amazing experiences.
10. Any last advice to the readers?
Read everything you can get your hands on, memorize your “elevator pitch,” keep up with news and industry trends, and find your niche in PR so you can promote it heavily in your personal brand.
She’s pretty impressive, huh? If you have any questions for Lindsay or myself, feel free to leave them below. Don’t forget to check out Lindsay’s must-read blog!
P.S. Like this throw back picture? I think we were 15 here haha