It is official spring is in the air. From the birds chirping to the Texas wild flowers blooming, spring is in full effect here in the great state of Texas. On sunny days many Texans feel the need to get outdoors and enjoy the weather, especially before the Texas sun turns into a blaze. Although Texas offers seemingly endless possibilities for outdoor adventures, one place in particular is a favorite among many. The Dallas Arboretum and Botanical Garden. As found on their website, “The mission of the Dallas Arboretum and Botanical garden is to build and maintain a public garden and arboretum which promotes the art, enjoyment, and knowledge of horticulture, while providing opportunities for education and research” and as many visitors to the Dallas Arboretum and Botanical Garden can tell you, the place does exactly that.
Over the years, the Dallas Arboretum and Botanical Garden has fascinated both old and young and everyone in between. However, with the rise of technology and more people staying home, how has Dallas Arboretum kept enticing thousands of people coming from all over to browse the grounds? The answer to this is a mix of creativity, tradition, art, and social media. As times have changed so has the approach of gathering spectators to the Dallas Arboretum and Botanical Gardens.
Naturally, the Dallas Arboretum and Botanical Gardens have used the most common social media sites such as Facebook, Twitter, Youtube and Foursquare to keep in touch with visitors and prospective visitors. These sites have proved very successful, and now have large following on each, however despite the success of these more common social media sites the Dallas Arboretum and Botanical Gardens has gone beyond those and started looking into other options.
An especially interesting approach that the Dallas Arboretum and Botanical Gardens took while using social media was to set up a Flicker and Pintrest account specifically for pictures taken at the Arboretum. Because, the Arboretum and Botanical Gardens is a prime place for photography this was a brilliant idea and use of social media to their advantage. And because it takes virtually no money to run the Flicker and Pintrest accounts, the Dallas Arboretum and Botanical Gardens is getting tons of free publicity from visitors who wish to share their experience and pictures.
The Dallas Arboretum and Botanical Garden is much more than just flowers and plants, they host many concerts, festivals, weddings, and events throughout the year. Social media has effectively worked for The Dallas Arboretum and Botanical Garden and I suspect we will continue to see creative ways of using social media in the future from them!
If the day is sunny and you happen to be feeling outdoorsy, head to Dallas Texas and check out the many things the Dallas Arboretum and Botanical Garden has to offer! If you cant seem to find the time to go to Dallas, still check out the Arboretum and Botanical Gardens on the Internet and social media sites!
