Corporate Social Responsibility is when a company or organization contributes to societal goals set around them by society. This can be shown in terms of volunteering, charitable giving, socially and environmentally conscious investments, etc. Through CSR initiatives, corporations and companies can boost their brand while simultaneously helping society. Recently, companies have taken the initiative of tackling the ocean pollution issue. Companies like Adidas and Sky have taken the first step in bringing awareness to ocean pollution and how to fix the problem.
Adidas recently came out with their new running shoe called the “Parley”. This new shoe has a woven aspect that is made completely out of plastic fished out of the ocean. Every shoe is original, and made up of trash collected from nearby beaches. Apart from creating a new running shoe, Adidas came out with a new campaign called “For the Oceans”. The campaign emphasizes that Adidas is trying to fight for plastic free oceans by turning plastic trash into sportswear. Adidas has also created a marathon for their employees called “Run for the Oceans”. The company pledges that by the start of 2024 it will be off virgin polyester completely. 
Sky Media took a different approach. The company invested 25 million euros into start-ups that tackle the ocean plastic crisis through Sky Ocean Ventures. The company has also partnered with National Geographic to create the Ocean Plastic Innovation Challenge. The challenge is a global search that looks for the best ways to reduce ocean pollution and how to make better use of the plastic that is already in the oceans. Sky Media partnered with Algramo and CELLUGY after these companies won the challenge. They have since gotten the money to improve their efforts in reducing ocean pollution.
While some people believe that CSR seems like a very forced act, mostly because it is hard to tell if the company actually wants to help the situation, Adidas and Sky Media are breaking barriers and pushing limits to how we as a society can help reduce ocean pollution. They have come up with two very unique ways to make reducing ocean pollution fun and trendy! This merely emphasizes the fact that corporate social responsibility keeps large companies accountable to do their part in helping society in addition to being role models and encouraging other people to make a change.
https://www.linkedin.com/company/sky/
https://www.adidas.com/us/parley