Advertisers use subtle ways to reinforce inequality between the sexes. Everyone has been exposed to blatantly offensive advertisements that portray women as sexual toys or victims of violence. One common tactic used to establish superiority is size; men are portrayed bigger and stronger than women, leading women to feel inferior or less powerful as their male counterparts. For instance, in a 2007 advert by Dolce & Gabbana, it shows a woman wearing a corset along with four males dressed in jeans and a shirt. The woman is shown helpless yet seductively pinned down, lying at the male’s feet; while the other men are standing around looking down at her. This is a prime example of how women are portrayed as passive objects among men. Feminist writer and activist, Louise Pennington criticizes, “Representations of women in fashion are inherently misogynistic. Women are represented as objects – increasingly we’re seeing campaigns which depict women as victims of violence and murder” (Huffington Post UK). Furthermore, the woman displayed in the Dolce & Gabbana advertisement was shown lying on the floor, essentially powerless, while the other three men stood above her. The message sent from this advertisement is that men are powerful beings and women should be submissive. Overall, women are shown completely passive or overly sexualized while men are seen as the dominant figures.