Keyword Research

  1. Start with a “seed” (topic, idea, or head keyword). Think about a topic or issue that interests you and mark that down as your “seed.”
    1. Environmentalism

 

  1. Generate keyword ideas. Find the current keywords. Use Google Suggest, Related Search, People Also Ask, Answer The Public.
  2. Understand the keyword metrics. Use Google Trends, Google (AdWords) Keyword Planner.

 

  1. Organize and prioritize the keywords. Place (in order of priority) your top five keywords and phrases.
    1. environmental
    2. environmental justice
    3. environmental determinism
    4. cultural ecology
    5. environmental ethics

 

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