Harry Styles Love on Tour: A Magnetic and Exciting Experience From the Pop Star

Lights dim dramatically. The band pours out onto the circular stage. Fans cheer as they wait for the star of the show to appear. It is Sept. 9, 2021 at the AT&T stadium in San Antonio, TX.  “Style” a voice narrates. The crowd erupts again. 

“Style listen is the answer to everything. A fresh way to approach a dull or dangerous thing. To do a dull thing with style is preferable to doing a dangerous thing without. To do a dangerous thing with style is what I call art. Style is the difference, a way of doing, a way of being done.”

We hear the intro to “Golden,” listen the fifth single on his “Fine Line” album. The star of the show, Harry Styles, appears in the middle of the stage with a guitar. The crowd sings the lyrics with Styles. In the middle of the song he eggs on the fans listen. He dances while moving around the stage. Making sure everyone catches a glimpse of him. 

The next song that he plays is from his debut self-titled solo album, “Carolina” blasts through the speakers. Styles is excited, dancing around guitar in hand. He continues with the third single off “Fine Line,”  “Adore You.”  For this song he sets down the guitar, opting to walk around with the hand-held microphone. Fans cheer as he approaches different sections of the stadium. 

For “Only Angel” another track from his self-titled, a chorus of cheers increases in volume as the backing chorus plays listen. This song is a rock song, with heavy guitar listen. The band is cheerful while Styles prances around the stage. They are dressed in lavender and beige; complementing Styles’ own custom Gucci lavender shirt and beige wide-leg trousers.

Harry Styles look-book. San Antonio, TX.

The next song that plays is my personal favorite, another guitar-heavy song, “She” is moody and sensual. The stage is light with purple and pink hues and Styles is back with the guitar. The crowd shouts the lyrics listen, it’s obvious that this is a crowd favorite. 

The most memorable part of this performance is Mitch Rowland on lead guitar, who wrote the famous guitar solo while on magic mushrooms with Styles. The crowd–waiting in anticipation for his solo– erupts in cheers when it does start listen. There’s a spotlight on Rowland as he stands at the edge of the stage, stealing the show. The six-minute song is about the idealization of a dream girl. The song delivers the dreamy sound with the help from the bass and lead guitar. 

The setlist continues with “Two Ghost/Falling” medley, followed by “Sunflower Vol. 6.” As Styles prepares for the next song, he teases the audience listen before immediately going into “Woman” listen. The stadium is lit a deep purple, while Rowland showcases another guitar solo listen

Harry Styles performs songs from his 2019 album “Fine Line.”

Styles continues with “Cherry,” a song about an ex-girlfriend moving on. After that song he goes to “Lights Up,” which was the first single off of “Fine Line.” As the intro plays Styles asks “Do you know who you are?” listen fans continue singing along to this song while throwing objects on stage like flags and bouquets of flowers. 

The next songs that play are “Canyon Moon,” reportedly the favorite of Styles’ longtime friend, Stevie Nicks, followed by “Treat People with Kindness.” The song came from a phrase that Styles promotes to his fans. He dances around the entire stage as the backing vocals are being sung by his band mates listen .

The song immediately transitions into the hit One Direction single “What Makes You Beautiful.” Longtime fans of Styles are excited as they sing and dance to the ex-boybander’s version of the song listen.

Styles closes the concert with the titular song “Fine Line.” The stage is flooded with blue and purple lights, while the crowd sings along with Styles listen. This song is gentler than the rest, and the crowd reacts accordingly. Flashlights go up all around the arena swaying side-to-side. He stands in the middle of the stage with his guitar as the fans go quiet to listen intently. 

Lastly, as encore performances Styles performs “Kiwi,” “Watermelon Sugar” and “Sign of the Times.” He closed his 2021 show “Love on Tour” at the new UBS stadium in Belmont Park, NY, on Sunday, Nov. 28. 

The pop star has had an exciting year, in addition to starting his tour he filmed three movies. Styles is set to appear in the thriller directed by Olivia Wilde, “Don’t Worry Darling” alongside Florence Pugh and a romantic drama film, “My Policeman” opposite Emma Corrin. He also appeared in the highly anticipated Marvel movie, “Eternals” portraying Eros, the brother of Thanos. 

PITCH PROJECT 3

For project 3 I have a few ideas in mind. I would like to do either an interactive story on the history of some of America’s most popular publications or on the history of a specific fashion house like Dior,  Balenciaga, Dolce and Gabbana etc. I chose these because I would really like to practice writing a more interactive type story, so these would use a timeline and other media forms like photos and videos in them. I want to structure the story like this to make history a little more interesting than reading a long form story.

PROFILE FINAL: Jaelyn Valero inspires as CABRA Editor-in-Chief

A Shoot to Remember

Nestled inside the fine arts studio at St. Edward’s University is a group of young creatives. They are listening to music on a speaker as they trapeze around the room gathering paints, wigs and costumes for their models. In the back of the room their Co-Editors in Chief are monitoring, making sure that everyone is on schedule for the shoot they have planned that day. 

The shoot is inspired by Juno Birch, an English drag queen, sculptor and YouTuber. The model’s faces are all covered in oil-based paints, their faces are being contoured and sculpted by several makeup artists. Their makeup, costumes and props are all inspired by Birch’s staple alien-painted skin, retro sunglasses and a big yellow wig. This shoot was brought to life by CABRA magazine, a student-run fashion magazine at the university. 

“That’s one of my favorite parts about Cabra, everyone has ideas but CABRA is the place you can go to make them come to life,” said Jaelyn Valero, a St. Edward’s student and Co-Editor in Chief of CABRA magazine. 

Valero is a senior global studies major with a concentration in international conflict and security. Her minors are in Spanish and political science, but in her spare time she’s behind the scenes running the publication of the official magazine of the university. 

At this shoot, Valero is making sure everything is running smoothly, doing last minute style touch ups and choosing the right colors for a backdrop. She works closely with the concept director of this shoot to make sure everything works out as planned.

Leadership and Inspiration

Members of CABRA look to Valero for leadership and inspiration. As Editor in Chief she is the one members turn to for guidance and support when it comes to contributing to the magazine. 

Makeup artist Evelina Pimentel was on set painting her model orange as well as bedazzling her face. “[Jaelyn’s] leadership has helped me to push my boundaries when it comes to my work,” Pimentel said. She also expressed that working with Valero was like working with a friend and getting ready to celebrate something. 

“I initially was so obsessed with it. All I thought about was CABRA, I couldn’t wait until our Monday meetings every week” Valero said. She recounts that she never thought she would become a director let alone Editor in Chief. “As I became more involved I realized that the more passionate you are the better you’ll be at having leadership roles” she said. 

Her Journey

Valero joined CABRA as a freshman and worked with the styling team until she eventually became the styling director during the pandemic. Styling directors are in charge of pulling all the clothes for all the shoots and putting together the outfits that the models wear. Valero remembers it was tough being the director during the COVID pandemic since there were hardly any new members to help out with shoots. 

She describes that maintaining balance between running the magazine and school responsibilities is difficult. “I’m very busy all the time, but I make sure that the things keeping me busy are the things that are also providing me with happiness,” she said. 

Valero currently does not have any concrete plans for post-graduation, but said she loves learning and wants to continue her education. She is hopeful that she continues doing something that sparks creativity and fills her with happiness.

PITCH #2

For this project, I would like to keep a consistent theme of covering fashion, so I will be profiling the Co-Editor in Chief of the school’s official fashion magazine, CABRA. Jaelyn Valero is a senior who is currently one of the 2 Co-Editors at CABRA. I want to show the kind of work that goes into creating a print publication as well as  all the separate components of it. I plan to conduct an interview with her and then attend meetings and photoshoots in order to get all the B-roll footage. I also want to interview another member to accompany Jaelyn’s interview.

Newsletter Strategy

For my newsletter I wanted to make it correlate to the story, so I decided to create a fashion based newsletter for what would be a fashion blog. I knew that the target audience would be people interested in fashion and/or celebrity culture. I made sure to include topics like that in the newsletter.

For the design, I wanted the colors and layout to be uniform and also trendy, so I used an earth toned palette for the background colors. For the text I used white since it’s really the only color that goes well with a black background. For the layout of the text, I wanted to include the “in case you missed it” information first since that is what’s on the subject line of the email. I included the story link at the bottom with the intention of making it “featured” and included some external links to websites as well.

Social Media Influencers: Futures of Fashion?

Fashion week is officially back, with New York Fashion Week that just took place on the week of Sept. 8, expect tons of new looks and styles for Spring/Summer collections. One of the most important questions when it comes to fashion is “what’s next?”

Fashion is undeniably influenced by social media and its most popular influencers. Emma Chamberlain, who is an American internet personality, began by vlogging on YouTube in 2017, and since then her influence in fashion has only increased. Chamberlain has over 10 million subscribers on YouTube.

Emma Chamberlain for V Magazine
Emma Chamberlain poses in Louis Vuitton for V Magazine.

From being featured on covers of Cosmopolitan,  Vogue articles and even invited to the latest Met Gala,  Emma Chamberlain has cemented herself as one of Generation Z’s top fashion influencers. Her followers have credited her with re-popularizing trends like sweater vests, scrunchies, mom jeans and flare yoga pants.

People all over the country have begun to rely on social media for new trends when it comes to beauty and fashion. Designer and St. Edwards Alumni,  Jacob Gonzalez says that he, “relies on social media to a certain extent”  when it comes to designing his clothing line. He added that it would be foolish not to take advantage of the reach of social media.

JAG clothing line by Jacob Gonzalez

Gonzalez notes that social media is a “cornerstone for smaller brands” when it comes to social media marketing.  “With small businesses or small brands, social media is at the forefront because that’s where you’ll be able to expand your reach and your market.”

Things that Gonzalez pays attention to when it comes to what’s next in fashion are runway shows. Shows like New York, Milan, London and Paris Fashion Week all set up the styles and trends for the coming seasons, but it’s influencers who translate looks from the runway to the public.

Gonzalez recounts an instance where Kim Kardashian wore a hot pink dress and the next day hundreds of copies were being sold through fast fashion brands like Fashion Nova. Since then, Neon products have grown 734% compared to the previous year.

One thing that Gonzalez mentioned was that social media directly affects the younger buyers’ shopping habits, with many young teens and adults choosing to buy from fast fashion companies. Fast fashion is the second-largest polluter in the world, with Shein representing almost 28% of the market.

It is notably the “most-mentioned” brand on TikTok, even surpassing Netflix according to Euro News.  Gonzalez said that the younger generation’s attitude of quantity rather than quality has ultimately led to brands like Shein taking over the markets.

With Shein becoming a global threat to pollution Gonzalez believes that influencers have a responsibility to educate their audiences about the threat that fast fashion poses to the planet when they are the ones engaging them. “If you are easily able to put out a trend you should be easily able to create a movement or initiative to be more sustainable as an influencer.”

 

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PITCH ASSIGN1

For this assignment I would like my story to cover the fashion ecosystem and how social media plays a role in what’s trending and how so many people are able to curate their own closets based on social media. This would be a timely story because the pandemic had cancelled fashion shows for a year, and now that they are back social media influencers are back to influencing fashion and makeup trends.

There has been a collective shift in people who no longer want to support fast fashion and have instead shifted towards thrifted and second hand clothing stores. This kind of fashion is a more individualized experience because every piece is the only one of its kind in the store. This shifted attitude in buyers ultimately affects popular stores because they start to create clothes that look similar to those that are being thrifted.

This current style would be early 2000s and Y2K inspired looks, which many big brands have been trying to recreate with their new collections. Another trend that has been happening is more people wanting to invest in high-end clothes that are higher quality and more durable. Many sites like Shein offer cheap clothes but their products usually fall apart after a year.

Social media plays a huge part in this with many influencers posting thrift hauls and tips and trick about how to style clothes and how to build their own dream closets. These accounts usually have large followings on TikTok and Instagram where video is best utilized for their audiences.

For this story I would like to analyze how these accounts are able to influence an entire generations fashion trends with the power of their social media accounts.

Students Impacted by Texas shut down of Bars and Restaurants

On Tuesday, March 17 multiple cities in Texas shut down all bars and restaurants and restricted them to carry-out and delivery due to Covid-19. Since then at least 1.3 million people have been left jobless in Texas.

Though the IRS has been issuing Economic Impact Payments authorized by the Coronavirus Aid, Relief and Economic Security Act (CARES Act), one demographic has been left without aid: college students. College students who have been claimed as dependents on their parent’s tax returns are not eligible for any payments under the CARES Act.

About 81% of undergraduate students were employed in 2017 either part-time or full-time and many of these students rely on employment in bars and restaurants for income. Due to Covid-19 some of these students have reduced hours or have been laid off.

With many students still paying for rent, utilities and tuition, many of them find themselves at a standstill. Not only do they not qualify for economic relief some of them have lost their jobs due to Covid-19.

Danielle Gutierrez, 20, a student at New Mexico State University, said that she lost her job and has since had to move back home to El Paso with her parents since Covid-19 became an international health crisis.

It has been a major hardship, she said, paying for an apartment that she is no longer living in. Like many unemployed Americans, Gutierrez has filed for unemployment. She said that even though she’s created her own routine she still wants everything to go back to normal.

“I have filed for unemployment, but it’s taking a while” Gutierrez said. Unemployment services haves seen a surge in claims, so many that they were unable to process most requests for weeks.

Gutierrez is not the only one impacted by the closure, Victoria Luna, 19, a full-time worker and student at the University of Texas at El Paso, said that she’s been relying on unemployment checks as a source of income.

“Being laid off due to the virus has been a halt to my life” Luna said. With so many people implicated by the Coronavirus, many resources have been set up to help those who were employed at restaurants and bars.

Sources: Student Employment, Texas Shutdown

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