Image Methodology: Commercial

 

The assignment was to make a commercial for our short animation using Adobe After Effects. I fulfilled the project requirements by creating a commercial/title for my short animation focusing on the term “Night,” and the starry fairy lights that write out the letters. The process I followed was both physical and digital. I started with “Night” handwritten on a paper and scanned it into photoshop where I traced it and removed the background. Then, I keyframed the fairy lights to spell out the word on top of a still frame of my stop motion animation. I made the decisions to use this commercial/title at the beginning of my animation because it has a good introduction to the project. I also decided to handwrite the letters so that it would be more personalized. My design embodies the ideas in my concepts because the fairy lights that personify the idea of “light” are tracing out the word “night,” so they are lighting up the night. My design enhances the content by using my personalized hand written font and my brother’s original acoustic guitar music.

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