In an interview, the marketing VP for M&M’s, Berta De Pablos-Barbier, told Diana Bradley that for M&M’s 75th anniversary, the marketing department is trying to do something every month to celebrate. I don’t follow M&M’s on social media, and I haven’t noticed many commercials about the brand, so I’m not sure how successful this campaign is. Maybe they aren’t marketing to my age group, or figure I’m already a consumer, which I am on occasion. I do recall Red Nose Day earlier in the year, and have noticed the retro packages at the grocery store. However, I had no idea there was a launch of “The Candy Man”. A song that reimagined the Sammy Davis Junior’s 1972 version. The company collaborated with Zedd and Aloe Blacc for the remake. I was able to find the video online, and enjoyed how the old M&M commercials were included. However, I had no idea this was on the web, or that M&M’s turned 75 this year.
http://www.prweek.com/article/1396611/cmo-q-a-75-year-old-brand-m-ms-keeps-its-marketing-going-stale