As Apple prepares to launch the iPhone 7, and inventory for the phones hit the retail stores Samsung is scrambling to pull inventory for the Note 7 out of the retail stores. As one manufacturer executes to perfection to make sure the big launch of the iPhone 7 is captured the other has a nightmare on their hands with a handful of bad publicity and market share that can easily move from Samsung to Apple during a huge launch for both companies. And a product launch for the Note 7 could not of happened at a worst time, right before Q4 and the Holiday Season.
Samsung released a statement on Tuesday September 13th informing the public that a software update will be available shortly that will only allow the new Samsung Note 7 battery to charge to 60% max. Who wants a phone that will only charge to 60%. Not only has the Samsung put a recall out for the Note 7, but the fix for the problem is a 60% battery charge? No thanks!
What set off the alarm for Samsung’s Note 7? There were several cases around the country where the Note 7 would catch on fire from the battery overheating during charging and in one case a family came home to a house that was also caught on fire due to the Note 7 battery.
Apple, the only thing on fire for you is your hot iPhone 7 sales and your stock price. Product execution and delivery is a key ingredient along with great marketing when it comes to successful product launches. Samsung is dealing with the opposite; a manufacturers flaw, bad execution, marketing dollars wasted and a 14% stock decline since the incident.
http://www.nbcnews.com/tech/tech-news/galaxy-note-7-everything-we-know-about-samsung-s-too-n647901
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