How E-Retailers Can Improve Customer Experience

A major shift can be seen in the field of retail through the past few years– more and more people are choosing the convenience of online shopping over the experience of in-house retail. A number of trends have influenced this shift, including things like personalisation options, AI support, extension into mobile apps, experiential shopping, and more. With the increasing popularity of online shopping, brands have to set themselves apart to attract new consumers such as innovative buy vending machines and catchy marketing strategies as well as retain their loyal customer base. Here are 3 ways e-retailers can improve their online shopping experience:

  1. Website design and functionality

When it comes to online shopping, first impressions matter. The presence of an overabundance of competitions across markets at the consumer’s disposal means that no one has the time or need to look through an unappealing, terribly designed website. Investing in E-Commerce development by figuring out exactly how the vision of the brand can be represented on the website, in terms of logo, colour scheme, font, picture placement, can significantly boost customer traffic to the site. Websites need to have a fine balance of visuals and informative content to appeal to the target audience.

  1. Consider moving into mobile

People spend more time on their smartphones than on their computers or laptops; therefore it becomes essential for every brand to tailor marketing efforts in order to make them more mobile-friendly. Thus mobile marketing, in terms of mobile apps, is an effective strategy that will increase conversion rates for e-retailers significantly. Not just on apps, but brands should also try to improve responsiveness on the mobile versions of their sites, being especially mindful of how content and layouts transfer onto smaller screens. 

  1. Bring down cart abandonment

On online shopping sites, the most number of sales are lost due to shopping cart abandonment. According to a study by Statistica, in the second half of 2017 alone, the rate of abandonment for online fashion sites was 67.6%, and the average rate for all industries was 69.23%. To deal with such losses, brands can implement several sales recovery techniques to deal with the various reasons why people abandon their carts. Making sure that there are no issues in the payment process is an essential step as this may frustrate customers. Another strategy is to send personalised mails to customers who leave their carts without making a purchase to get their attention and remind them of their pending purchase. 

More often than not, bad experiences while in-store shopping leads customers to opt for online retail where the possible errors of human interaction is replaced with the ease and effectiveness of technology. While it cannot be said that traditional retail has been totally taken over by e-retail, the trend so far has been towards a greater preference for shopping online than in stores, especially in the case of men. With more and more revolutionary changes taking place in online retail, in-store shopping may just become a thing of the past sooner than anyone can predict.

Things to Consider Before Applying For A Job

Looking for a job can become quite hectic if you are doing it for the first time. Once you have a degree and are ready to get hired by your dream company, there are certain things that you need to consider. 

There is a whole process that goes on before applying for a job or a certain position in a firm. If you are looking for a stable job that pays well, you must plan and act accordingly. Do not jump at the idea of getting any role; make sure that it fits your skills and capabilities. 

Always research well before you make any decisions, and that is why you must consider a few things before applying for a job.  

Flexible work hours 

Work hours are extremely important in an employee’s day. If you are looking to work for a firm that does not have rigid working hours, you must make it clear from the first day. Be sure about what kind of a work environment you want. 

Most firms in today’s time have tight work schedules that will leave you with no time to stop. However, some candidates are okay with a routine. If you are not one of them, then choose a firm that has flexible working hours, perfect for taking small breaks. 

Your journey does not have to be the same as others. Look for a workplace where you feel comfortable and the work does not feel like a burden to you.

Workplace policies 

Company policies are quite important for any new candidate to know. 

  • If you are applying for a position at a firm you like, make sure that you read up very well before deciding if you really want to work there. 
  • Each firm has different policies for its employees and staff. 
  • Some of these policies are supposed to be helpful or beneficial for the employees. 
  • If you find a company that takes good care of its employees and has policies that are considerate, do not let the opportunity go. 

These policies may vary from one job role to the other. You must read them well and figure out if you have an issue with any of the policies. Make sure to choose a company that treats its employees well and works towards their well-being and satisfaction.

Work environment and benefits 

The work culture in a company is crucial for any employee. If the work culture is too stringent and monotonous, employees start to lose interest. This leads to an extremely toxic work environment full of reluctant employees who do not enjoy their work. 

  • Insurance bonuses and vacation allowances are all part of the benefits that a company provides to its employees. 
  • However, these benefits and policies might differ from one company to another, so choose one that you feel is giving you a good package. 
  • During the interview, if you feel like knowing more about the company, you can ask the recruiter relevant questions. 
  • Ask them about healthcare arrangements along with retirement provisions, if there are any. 
  • These are important questions that every candidate should ask in order to get transparency. 

Being clear about the kind of office you are going to be working in is essential. This is because you will be able to prepare yourself better for your workplace. Once you are done asking these questions, you will have time to think if this is the right choice for you. 

Exposure and opportunities 

While thinking about joining a new firm, make sure you think big. It is important for a fresher to look at the bigger picture and decide how a decision will play out for them. You must take growth very seriously. 

There are multiple companies and positions that do not give an individual the chance to grow and get the required level of exposure. Choose companies or firms that have a good record of giving their employees the correct exposure and growth in the industry.  It is important to learn while you work. 

Starting to work should not mean that the learning process is over. It is never too late to experience and learn a new skill. Apply for a job role that allows you to do that and is not confined to a certain kind of work. Talk to your recruiter about how you want to learn and grow while being in the company. Your approach is what makes you different. 

A good team

A new workplace not only means that you have to deal with a new role. It is also how you deal with a bunch of new people, your colleagues. Your team and their efficiency are what determines how you perform. 

Make sure to talk to multiple associates before joining, and do not forget to ask them about how to get through the Australian federal police check that is required for verifying a candidate’s documentation.