What I got out of the reading and the listening was mostly that new technologies affect art and how it’s presented and what new things mean. For example, songs that you only heard in the radio are now different when you can also watch them as music videos. What they also said is that art tends to then adapt the technology to suit its own needs, an example being film, which started out as people recording stuff they saw, then became people putting it together in sequences, then became people using it to tell stories.

As for how it relates to the second project, the entire book is laid out in a collage of text, quotes, and images. Some images are juxtaposed with other images, and text as well. It really affects the way you experience reading the book, and also affects what you get out of it.
Some pages are harder to read because they’re backwards or upside down. Some are literally blank, and a bunch are just photos. I don’t really know why the authors decided to make it this way (wikipedia says visual metaphor, but of what?), though I suppose the way you want us to relate it to the project is that the placement of everything and the orientation have different effects on the viewer and perhaps we should take advantage of that.