This placemat helps the Elwood Alehouse customer decide what type of beer they want. In beer selection there are many different factors that go into selecting a beer that the customer will enjoy. The three categories of factors are beer style, IBU (bitterness of beer), and ABV (alcohol by volume). To create a design that helps the customer navigate this difficult decision I start with beer style because beers within the style typically have similar tastes and alcohol percentages. This placemat also can be used as a spin the bottle type game to determine a beer style if the customer does not have a preference.