Alex: Works for SXSW. Works in games industry. He talked about speaking the language of the gamers and being able to be I tune with the audience for marketing purposes. He worked on targeting the noobes for one of his campaigns which I thought was super interesting. I hadn’t see that type of marketing campaign before and I didn’t know that they target people like that. I don’t play many games or videogames but it was an interesting talk on marking, branding, and how to engage with the audience you are trying to connect with. Also, follow your passion and go with that. Understand the thing you are trying to get a job in and have experience before you go for it. In his words, know your craft.
Anthony: Art Director and Freelance Designer. He graduated with a design degree. Internship at the Mexic-Arte Museum. He worked on the campaign for the Testicular Cancer Foundation. He talked about how he changed his design and how there isn’t a set way to go about creativity. He went from intern to part-time designer. He ended up working full time as a creative director for the foundation. I thought it was interesting because he took his work with testicular cancer and he worked with many different organizations that work with this problem. I love how he took a common issue and ran with it. I really admire his passion and drive to keep going with one thing. He thing got involved with a startup called Lantinx Spaces and has been involved with many different companies like Skillshare, Amazon, Etsy, and more. I’m surprised at how much he got done in just the three years since he has graduated.
Edith: Graduated about a year ago. Her parents were from Mexico and this influenced a lot of her identity. She was caught between two cultures. She learned a lot about her art and culture through her design projects. She liked drawing and went from that to a digital space which she really enjoyed. She found an internship where she made posters and stuff for bands and she was really pushed to learn. She got to go to Mexico and work there. I really loved all the culture and how she represented it with the rich colors. She also spends a lot of time in the Riso lab exploring color. Since graduating she comes back to work for St. Ed’s and does design stuff. She doesn’t have a full-time job yet but seems like she is following her dream and is happy. I find that to be super interesting because it goes against most of the norms and even my own ideas of jobs and what I feel like I should be doing right after college.
Internships:
https://www.themuse.com/jobs/sxsw/photography-management-intern
http://help.nationalgeographic.com/customer/en/portal/articles/1409687-does-national-geographic-offer-internships- (They don’t have theirs posted yet until January)