I created this publication as a children’s book and focused on making it not only about a story on Food access that was easy for kids to understand, but also as an activity book that included them into the conversation. Through activities such as word searches, and maze puzzles, I continued the food access narrative.
For the color palette I wanted to have a very uniform and constant palette just how many children’s books have. The colors I chose are very vibrant and closely related to the colors of vegetables since my narrative is about healthy food access. In order to make the book appropriate for my targeted audience I decided to personify where food comes from. It is a story about a garden growing and growing and eventually getting too big to fit in the small neighborhood. It grows and grows due to the population in the neighborhood increasing. It shows the influx of people and how historically the food in East Cesar Chaves use to come from peoples own gardens. It touches on gentrification as the garden grows into a store and then a large chain super market. I chose to keep the background white and simple because there is a lot going on concerning color and shape with all the vegetable graphics. The typeface I chose is a small caps typeface because with my targeted audience most children first learn the alphabet through the capital letters. I also chose to take inspiration from a Dr. Seuss style of writing as well as limiting the amount of words on the page with a large font point size, making this book more kid friendly. The binding I chose to do for this project was spiral binding. I chose this method of binding because as an activity book it works better to lay flat when being drawn on. All in all most of my design decisions for this publication were made with the targeted audience in mind.
East Cesar Chavez Book
