Weather Report : Advanced Typography

This project was focused around the idea of creating a personalized weather report for a client who is looking to travel to one of four cities. The approach I took to starting this assignment was very spontaneous. I would just begin to think of what I felt embodied the idea of movement while keeping it very easy to read and simple in color choices. This, mostly to keep the focus on the information and not distract the reader/viewer from what the report is trying to communicate. Decisions I had to make to make this video more effective included narrowing down typeface choices as well as what type of icons matched my overall look. The design of this whole video enhanced my content by making it easier to read, follow and understand.

 

 

Weather Report

 

 

 

 

 

 

 

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