Location, Alphabet, Time, Category, and Hierarchy are all organizing principles in design. This project required me to design 5 short movies. They needed to start and end with a blank screen. I was allowed to use any typefaces, graphics, or color choices. I needed to think like a motion designer, which entailed choreographing information in a creative way. AfterEffects was used for the animations. This was my first experience with Aftereffects. I made storyboards for each video that showed the sequence of events. After completing the storyboards, I began to piece together my ideas onto Aftereffects. Through trial and error, I learned how to manipulate objects in three dimensions. While making the videos, I thought about how the information would be received to a viewer. I wanted to successfully organize the elements to their respective structures and make my intent evident to the viewer. My intention was to make the structures easily recognizable, and to make the videos visually interesting to watch. The first video shows the organizational structure of location.

This video shows the structure of alphabet. I learned how to change the color of text in After Effects, which was useful to distinguish the alphabetical order.

This video shows time. Here I chose the clock design because I thought it would be more interesting than if I had done a calendar. I learned about anchor points and rotation while making this video.

This video shows category.

This video shows hierarchy. The font and color choices were made to indicate wealth. The hierarchy starts at the top with the richest person, down to the least wealthiest person.