The project’s purpose was to design type specimens for the Fonstruct font I made. Fonstruct allows you to create a font using various shapes or components that combine into one character. The first three images are posters that showcase my font. The next two images are a Facebook profile picture and cover image, and the last three were made to be placed onto my tumblr account. Indesign was used to make the specimen. All specimens could only use black and one PMS color for the font. This project helped me understand what a type specimen is and why they are made. I learned to pay attention to the various forms of media in our world today such as posters, social media, websites, etc. and how my designs should be made to fit such outlets for information. In many instances, designs are reproduced through out various forms of media and must be “flexible” as to not limit themselves to a single outlet. In creating each of these specimens, I envisioned what they would look like through the medium they would be seen from. The first poster shows only one character.

The second poster shows every character created.

The third poster contains the phrase that inspired the font.

This poster shows the Facebook profile picture.

This poster is the Facebook cover image.

In designing my specimens, I wanted to keep the theme of my font which, to me, was a sense of airiness and elevation. I did not want to crowd my design with too much shape or line because I thought it would take away from the purpose of my specimen: showcasing my font. So, I kept the design simple and used words that supported the theme of my font.

I chose to incorporate gradients into the designs to enhance the sense of elevation.