Typography I – Typographic Poster

The objective of the Typographic Poster assignment was to focus on designing a poster for a type workshop using typography as the main focus. Professor Lorena Howard-Sheridan wanted us to explore different typographic aspects of design such as: hierarchy, visual structure, line spacing and other basic typographic style rules.

This project introduced me to Adobe InDesign. I did have Adobe software experience prior to taking this class, but InDesign was a project that I had yet to work with. Looking back at my Typographic Poster, not being familiar with InDesign made it very difficult for me to create an effective composition. I remember working on it and struggling to successfully fulfill the purpose of this assignment.

My Typographic Poster was very simple; I did not take advantage of the opportunity to play with different typographic aspects of design. However, I feel like I effectively managed to create something that easy to read and follow. I took advantage of the term “hierarchy” in order to highlight the most important information. I knew that students, faculty and staff rarely pay attention to posters with tons of text, so I wanted to give them highlight the important information.