Graphic Design II – Rules

This Rules assignment is yet another of my favorite projects. In this assignment, we were asked to create two different experiences that convey some sort of emotion; in my case, Joy and Wonder. We got the opportunity to explore Austin in a very different way. We had to pick two new places to visit and than write instructions for other people to do. After the instructions were made, we had to package them and create two buttons as souvenirs. I had so much fun visiting this new places and I truly made this assignment one to remember.

I chose Hope Farmers Market and Via 313 and created instructions for both locations. When I visited the farmers market, I immediately noticed that it was something special and unique. It was my first time there and I felt a bit overwhelmed because there are so many different things to do. As I started walking around, I keep thinking about this assignment and some of the feelings that I was experiencing. So, the goal for the instructions I wrote was to convey the feeling of “Wonder.” I used the difference senses to create a feeling of wonder and truly make it an experience for everyone to cherish and to want to come back.

I love pizza and I had recently seen that Via 313 was named the #1 pizza place in Austin…So this assignment came in the perfect timing. Pizza brings me joy and for the second set of instructions, I wanted to convey the feeling of “Joy.” Just like in my first set of instructions, I had so much fun creating this instructions and making sure that I was creating a unique experience for others.

Overall, I tried to use all of the design skills that I have been learning since I started in the GDES program for this assignment. I knew that I had very strong instructions and a clear idea of what I wanted to convey, so it was crucial for me to have a design that was going to enhance the instructions and the feelings. I feel like I was able to successfully create two packaging and four buttons that truly represent me as a designer. They are simple, but very powerful because they convey the message.