The purpose of this assignment was to develop a unique product not yet created in today’s market. I came up with the idea of Dr. Buddy, a “coozie” like plush toy that parents can slip around children’s medicine bottles to help disguise the medicine they need to give their children. This in turn helps ease the process and add comfort to the children who have fears of medicine. Below are the slides of my presentation to help better explain my research, branding and goal for this product.
Design Entreprenuership: Dr. Buddy
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