Advanced Typography: LATCH Exercise

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Alphabet

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Hierarchy

These series of videos were somewhat difficult at first since it had been a while since I had touched AE. After I got used to the software again it was easier but Tuan did give some styling suggestions after looking at my completed work that could have improved my assignment better. I think these LATCH structures were useful in understanding how movement of typography is very important in conveying meaning and how typeface choice can also change a message. There are a few things I need to fix like speed, timing and direction of movement.

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