Completing the process for the Symbols project was very motivating for me. I’ve been wanting to do more visual work lately rather than my other interests.
My umbrella concept was “RainbowTaterTot Gaming,” which is my gaming alias. I play with a friend who’s developing a YouTube channel and I just felt this could be a good group that needs a symbol. In choosing this, I shifted from functional symbol to recognizable “brand.” This made it easier in a way because instead of making something that gives a message, I made something that will give a reference.
The traced images quickly lost usefulness as they were because it was difficult for me to find good ways to incorporate them in a “brand” image. I want the symbol to reference the group/ me more than the equipment. Stylizing the images and combining them with other images helped make this possible. It gave the symbol style and made it recognizable. Abstract images were also really easy for me because I just played around with shapes until something felt solid and uniform, like it was in the right place. Symmetry played a big role in my abstract symbols, especially the final ones, because my keywords included “Team,” and “Unified/ Networked.”
The “Suit” traced image didn’t feel as useful as a logo but I just really wanted to make it work because it was so stylish and attention demanding. People would recognize seeing it. Adding the stylized raccoon image was indeed “forcing it” to work, but it also made it interesting. I chose to add the raccoon because it reflects what I like, and together it came together as a sly and sleek character, which could reflect the team’s/ my personality. I don’t think the whole image could work as a logo because of scale-ability limits but for online/ animation use, I think it could work very well.
The controller logo was developed through a thought that “Gaming” should be a immediately recognized aspect for this group. It took a while to find a good shape for the now stylized “controller” (It started as a traced image) but I think I found a good form that isn’t too demanding of view but is still pleasant to look at.
In the end, my real “rules” were that the final forms be recognizable, easy to view (not busy), and clean (No badly made corners, edges, etc.). I think I did pretty well in regards to these rules and made solid symbols but I wouldn’t call my final work exceptional. They might be usable but even if I did do very well in designing, I don’t have the ego to say I did so.
Update: I revisited the raccoon icon and cut it down, thickened the strokes, and added an eye band to make it recognizable.
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